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Viewing: BUS 465 : Traditional and Digital Brand Promotion

Last approved: Wed, 08 Mar 2017 09:01:13 GMT

Last edit: Wed, 08 Mar 2017 09:01:13 GMT

Change Type
Major
BUS (Business Management)
465
005510
Dual-Level Course
No
Cross-listed Course
No
Traditional and Digital Brand Promotion
Brand Promotion
Poole College of Management
Business Management (20BUS)
Term Offering
Fall and Spring
Offered Every Year
Fall 2017
Previously taught as Special Topics?
No
 
Course Delivery
Face-to-Face (On Campus)
Distance Education (DELTA)
Online (Internet)

Grading Method
Letter Grade Only
3
16
Contact Hours
(Per Week)
Component TypeContact Hours
Lecture3.0
Course Attribute(s)


If your course includes any of the following competencies, check all that apply.
University Competencies

Course Is Repeatable for Credit
No
 
 
Heather Dretsch
Assistant Professor

Open when course_delivery = campus OR course_delivery = blended OR course_delivery = flip
Enrollment ComponentPer SemesterPer SectionMultiple Sections?Comments
Lecture9045YesN/A
Open when course_delivery = distance OR course_delivery = online OR course_delivery = remote
Delivery FormatPer SemesterPer SectionMultiple Sections?Comments
LEC00NoCourse may periodically be offered as an online section. When offered online there will typically be one section with enrollment capped at 45 students.
Prerequisite: BUS 360
Is the course required or an elective for a Curriculum?
No
This course focuses on advertising and integrated brand promotions, spanning both traditional and digital media. Emphasis is on the brand. Includes development of marketing communications strategy and campaign materials, from consumer insight generation to creative execution.

New name and description to better reflect the evolution of this course.


No

Is this a GEP Course?
No
GEP Categories

Humanities Open when gep_category = HUM
Each course in the Humanities category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

Mathematical Sciences Open when gep_category = MATH
Each course in the Mathematial Sciences category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

Natural Sciences Open when gep_category = NATSCI
Each course in the Natural Sciences category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

Social Sciences Open when gep_category = SOCSCI
Each course in the Social Sciences category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

Interdisciplinary Perspectives Open when gep_category = INTERDISC
Each course in the Interdisciplinary Perspectives category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

 
 

 
 

Visual & Performing Arts Open when gep_category = VPA
Each course in the Visual and Performing Arts category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

Health and Exercise Studies Open when gep_category = HES
Each course in the Health and Exercise Studies category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
&
 

 
 

 
 

 
 

Global Knowledge Open when gep_category = GLOBAL
Each course in the Global Knowledge category of the General Education Program will provide instruction and guidance that help students to achieve objective #1 plus at least one of objectives 2, 3, and 4:
 
 

 
 

 
Please complete at least 1 of the following student objectives.
 

 
 

 
 

 
 

 
 

 
 

US Diversity Open when gep_category = USDIV
Each course in the US Diversity category of the General Education Program will provide instruction and guidance that help students to achieve at least 2 of the following objectives:
Please complete at least 2 of the following student objectives.
 
 

 
 

 
 

 
 

 
 

 
 

 
 

 
 

Requisites and Scheduling
 
a. If seats are restricted, describe the restrictions being applied.
 

 
b. Is this restriction listed in the course catalog description for the course?
 

 
List all course pre-requisites, co-requisites, and restrictive statements (ex: Jr standing; Chemistry majors only). If none, state none.
 

 
List any discipline specific background or skills that a student is expected to have prior to taking this course. If none, state none. (ex: ability to analyze historical text; prepare a lesson plan)
 

Additional Information
Complete the following 3 questions or attach a syllabus that includes this information. If a 400-level or dual level course, a syllabus is required.
 
Title and author of any required text or publications.
 

 
Major topics to be covered and required readings including laboratory and studio topics.
 

 
List any required field trips, out of class activities, and/or guest speakers.
 

No new/additional resources needed as course is currently being taught. This reflects only a change in course content and title and we would expect the number of sections offered to remain the same.

In this course, we will address fundamental marketing issues, while developing skills in strategic planning and effective use of various promotional tools to communicate with target audiences.  You (the student) will apply your skills in the creation of an actual IMC campaign with real creative materials.


Student Learning Outcomes

By the end of this course you will be able to:


1. describe the role of integrated marketing communications in marketing strategy;


2. identify key strategic considerations including setting goals, objectives, budgets and measurements;


3. create and present an IMC plan to develop hands-on experience; and


4. demonstrate an understanding of marketing communications concepts (through class discussions, assignments and presentations) that will help you in your business career.


Evaluation MethodWeighting/Points for EachDetails
Participation100See syllabus for explanation of participation grading
Written Assignment200Brand Campaign Assignment - 100 points
Case Write-Up - 100 points
Written Assignment300Team-Based Written Assignments from Group Project (Data Analysis and Strategy Brief - 100 points; Media Plan - 50 Points; Final Presentation - 150 points)
Multiple exams400Two closed-book exams (200 points each)
TopicTime Devoted to Each TopicActivity
N/A

jcderous (Thu, 16 Feb 2017 20:27:55 GMT): Rollback: Needs edits
Key: 1662