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Viewing: GD 303 : Graphic Design Theory and Practice

Last approved: Sat, 05 May 2018 08:00:36 GMT

Last edit: Fri, 04 May 2018 20:45:11 GMT

Catalog Pages referencing this course
Change Type
Minor
GD (Graphic Design)
303
010874
Dual-Level Course
Cross-listed Course
No
Graphic Design Theory and Practice
GD Theory and Practice
College of Design
Graphic Design/Industrial Design (12GDID)
Term Offering
Fall Only
Offered Every Year
Fall 2018
Previously taught as Special Topics?
No
 
Course Delivery


Grading Method
Graded with S/U option
3
Contact Hours
(Per Week)
Component TypeContact Hours
Lecture3.0
Course Attribute(s)


If your course includes any of the following competencies, check all that apply.
University Competencies

Course Is Repeatable for Credit
No
 
 
Deborah Littlejohn
Assistant Professor

Open when course_delivery = campus OR course_delivery = blended OR course_delivery = flip
Open when course_delivery = distance OR course_delivery = online OR course_delivery = remote


Is the course required or an elective for a Curriculum?
No
An examination of theories and critical perspectives shaping graphic practice. The course includes a discussion of contemporary design strategy in business and the role of visual communication in the information age.

No

Is this a GEP Course?
Yes
GEP Categories
Visual & Performing Arts
Humanities Open when gep_category = HUM
Each course in the Humanities category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

Mathematical Sciences Open when gep_category = MATH
Each course in the Mathematial Sciences category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

Natural Sciences Open when gep_category = NATSCI
Each course in the Natural Sciences category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

Social Sciences Open when gep_category = SOCSCI
Each course in the Social Sciences category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

Interdisciplinary Perspectives Open when gep_category = INTERDISC
Each course in the Interdisciplinary Perspectives category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

 
 

 
 

Visual & Performing Arts Open when gep_category = VPA
Each course in the Visual and Performing Arts category of the General Education Program will provide instruction and guidance that help students to:
 
 
Explain the theoretical underpinnings of graphic design in historical and contemporary contexts
 
 
Stuart Hall says that we can read objects culturally. Look at the two objects below depicting branding images produced for Aunt Jemima Pancake Mix. The image on the left was produced in 1899 and the image on the right was produced in 1989.

Explain what the two images mean and why you think the pancake company decided to change its brand image. Be critical in analyzing the meaning of the differences between the two images; don’t just describe what we already see (you can write your response as a bullet-pointed list).
 
 
Discuss theories from the social sciences and humanities that hold relevance for design with regard to structure, form, and style of specific works.
 
 
Example: test questions.

In the image above (Marinetti's Futurist Manifesto), Marinetti is using which principle of syntax? (a) langue, or (b) parole.

In the same image (Marinetti), discuss how Marinetti disrupts syntax to shock the audience.
 
 
Apply in analysis the key concepts related to the issues of visual representation, audience, and contexts
 
 
Example Written Assignment: Affordance Theory applied to Communication Technologies

The details of this Assignment (including an example) are discussed in Lecture 10. You would be wise not to attempt writing your response until after completing the corresponding textbook reading and have listened to the Lecture.

Be mindful of your spelling and grammar; I try to give the benefit of the doubt in this regard, but you will not earn full credit if your text is full of sloppy grammar and spelling mistakes (meaning, it is clear to me that you didn't take much care or, at the very least, spell-check your text). You are therefore advised to draft your text using a word processing program such as Microsoft Word or Apple Pages so that you can take advantage of the grammar & spell check features.

Instructions: Select one (1) of the technologies listed on the last slide at the end of Lecture 10.
1. email
2. text messaging
3. handwritten letters
4. books
5. google maps
6. billboards
7. e-magazines

Then: discuss the affordances of the technology you have chosen according to the following:
1. describe the meanings and behaviors the technology ENABLES
2. describe what user behaviors the technology CONSTRAINS

To earn full credit, you must include at least three (3) examples of enabling and constraining. Use full, complete sentences (not bullet-pointed list).

You will be able to edit your paper (even after you submit it as a Moodle form) as many times as you like, up until the due date & time. Also be warned that Moodle will automatically shut off your ability to submit or edit promptly at the due date & time — be sure to leave yourself enough time to log on and submit your answers into the Moodle form.
Health and Exercise Studies Open when gep_category = HES
Each course in the Health and Exercise Studies category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
&
 

 
 

 
 

 
 

Global Knowledge Open when gep_category = GLOBAL
Each course in the Global Knowledge category of the General Education Program will provide instruction and guidance that help students to achieve objective #1 plus at least one of objectives 2, 3, and 4:
 
 

 
 

 
Please complete at least 1 of the following student objectives.
 

 
 

 
 

 
 

 
 

 
 

US Diversity Open when gep_category = USDIV
Each course in the US Diversity category of the General Education Program will provide instruction and guidance that help students to achieve at least 2 of the following objectives:
Please complete at least 2 of the following student objectives.
 
 

 
 

 
 

 
 

 
 

 
 

 
 

 
 

Requisites and Scheduling
 
a. If seats are restricted, describe the restrictions being applied.
 

 
b. Is this restriction listed in the course catalog description for the course?
 

 
List all course pre-requisites, co-requisites, and restrictive statements (ex: Jr standing; Chemistry majors only). If none, state none.
 

 
List any discipline specific background or skills that a student is expected to have prior to taking this course. If none, state none. (ex: ability to analyze historical text; prepare a lesson plan)
 

Additional Information
Complete the following 3 questions or attach a syllabus that includes this information. If a 400-level or dual level course, a syllabus is required.
 
Title and author of any required text or publications.
 
Graphic Design in Context: Graphic Design Theory + Practice
by Meredith Davis
 
Major topics to be covered and required readings including laboratory and studio topics.
 
see attached syllabus
 
List any required field trips, out of class activities, and/or guest speakers.
 
none are required


Student Learning Outcomes


  • Explain the theoretical underpinnings of graphic design in historical and contemporary contexts




  • Discuss theories from the social sciences and humanities that hold relevance for design with regard to structure, form, and style of specific works.




  • Apply in analysis the key concepts related to the issues of visual representation, audience, and contexts





aeherget (Thu, 26 Apr 2018 14:09:15 GMT): AECHH: Approved Pending with friendly suggestions at April 25, 2018 UCCC meeting.
Key: 2924