This is a studio based course, and the First Year Studio class sessions are:
- Studio based; Introduce students to foundational design concepts and methods through an engaging studio experience enriched with depth of concept content found in readings, and
- Interdisciplinary; Promote the study and interrelatedness of all creative activity across all design and artistic disciplines, and
- Supportive; Nurture a rich working educational environment through presentations, demonstrations, discussions, critiques, and writing, and
- Innovative; Prepare students to think critically and creatively by pushing accepted conceptual, formal and technical boundaries, and
- Material; Encourage students to achieve a skillful level of craftsmanship in the development and making of both investigative and finished work, and
- Verbal; Expect students to persuasively articulate motives and detail plans for solving various tasks.
· Topics Covered:
· Gestalt’s 6 Theories of Perception: Proximity, similarity, common fate, good continuation, closure, area and symmetry.
· Gregory’s Theory: Identifying a series of factors which influence the connection between the eye and brain.
· Other Advanced Principles:
· Aesthetic alignment, anthropomorphic form, archetypes, biophilla effect classical conditioning, symbolism, constancy, constraint, contour bias, convergence, depth exposure, form follows function, framing, golden ratio, Gutenberg diagram, hierarchy, highlighting, horror vacui (fear of open space), icons, simplicity (law of Pragnanz), layering, legibility, mapping, mimicry, orientation, propositional density, proximity, readability, color dominance, redundancy, rotation, rule of thirds, self-similarity, serial position, effect, stickiness, storytelling, and visibility.