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Viewing: PRT 420 : Destination Planning and Management

Last approved: Tue, 04 Oct 2016 17:43:44 GMT

Last edit: Tue, 04 Oct 2016 17:43:40 GMT

Change Type
Major
PRT (Parks, Recreation, and Tourism Management)
420
019332
Dual-Level Course
No
Cross-listed Course
No
Destination Planning and Management
Destination Plan & Mgmt
College of Natural Resources
Parks, Recr & Tourism Mgmt (15PRT)
Term Offering
Spring Only
Offered Every Year
Spring 2017
Previously taught as Special Topics?
No
 
Course Delivery
Face-to-Face (On Campus)

Grading Method
Graded with S/U option
3
16
Contact Hours
(Per Week)
Component TypeContact Hours
Lecture3.0
Course Attribute(s)


If your course includes any of the following competencies, check all that apply.
University Competencies

Course Is Repeatable for Credit
No
 
 
Gene L Brothers
Associate Professor

Open when course_delivery = campus OR course_delivery = blended OR course_delivery = flip
Enrollment ComponentPer SemesterPer SectionMultiple Sections?Comments
Lecture4545NoN/A
Open when course_delivery = distance OR course_delivery = online OR course_delivery = remote
Prerequisite: PRT 152
Is the course required or an elective for a Curriculum?
Yes
SIS Program CodeProgram TitleRequired or Elective?
15PRTBS-PRTTCRParks, Recreation and Tourism Management;concentration in Tourism and Commercial Recreation Required
15PRTBS-PRTPMParks, Recreation and Tourism Management; concentration in Program ManagementElective
15PRMMinor - Parks, Recreation and Tourism ManagementElective
Destination planning, development, and management from a theoretical and applied perspective. Includes an examination the destination experience, destinations as they fit into the tourism system, and contributions made in the development of the tourism industry.

Title revision which reflects the destination rather than the resort focus of the class. Catalog description reflects the broader elements of a tourism destination from the tourist and resident perspectives. 


No

Is this a GEP Course?
No
GEP Categories

Humanities Open when gep_category = HUM
Each course in the Humanities category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

Mathematical Sciences Open when gep_category = MATH
Each course in the Mathematial Sciences category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

Natural Sciences Open when gep_category = NATSCI
Each course in the Natural Sciences category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

Social Sciences Open when gep_category = SOCSCI
Each course in the Social Sciences category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

Interdisciplinary Perspectives Open when gep_category = INTERDISC
Each course in the Interdisciplinary Perspectives category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

 
 

 
 

Visual & Performing Arts Open when gep_category = VPA
Each course in the Visual and Performing Arts category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

Health and Exercise Studies Open when gep_category = HES
Each course in the Health and Exercise Studies category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
&
 

 
 

 
 

 
 

Global Knowledge Open when gep_category = GLOBAL
Each course in the Global Knowledge category of the General Education Program will provide instruction and guidance that help students to achieve objective #1 plus at least one of objectives 2, 3, and 4:
 
 

 
 

 
Please complete at least 1 of the following student objectives.
 

 
 

 
 

 
 

 
 

 
 

US Diversity Open when gep_category = USDIV
Each course in the US Diversity category of the General Education Program will provide instruction and guidance that help students to achieve at least 2 of the following objectives:
Please complete at least 2 of the following student objectives.
 
 

 
 

 
 

 
 

 
 

 
 

 
 

 
 

Requisites and Scheduling
 
a. If seats are restricted, describe the restrictions being applied.
 

 
b. Is this restriction listed in the course catalog description for the course?
 

 
List all course pre-requisites, co-requisites, and restrictive statements (ex: Jr standing; Chemistry majors only). If none, state none.
 

 
List any discipline specific background or skills that a student is expected to have prior to taking this course. If none, state none. (ex: ability to analyze historical text; prepare a lesson plan)
 

Additional Information
Complete the following 3 questions or attach a syllabus that includes this information. If a 400-level or dual level course, a syllabus is required.
 
Title and author of any required text or publications.
 

 
Major topics to be covered and required readings including laboratory and studio topics.
 

 
List any required field trips, out of class activities, and/or guest speakers.
 

No additional resources needed.

  1. An introduction to history of  the destination concept;

  2. Planning and development of destinations;

  3. Managing the destination and working with destination stakeholders

    • resorts

    • residents

    • businesses and

    • public officials



  4. Destination marketing and management


Student Learning Outcomes

  1. Differentiate destination management, and management of other types of tourism enterprises

  2. Trace the evolution of the destination concept

  3. Identify the economic, social and environmental considerations in destination planning and development process

  4. Differentiate the steps in destination planning and development process and the participants involved, emphasizing the role of management for each

  5. Distinguish facilities planning process for destinations from that of private enterprises

  6. Outline the characteristics of various leisure and other tourism markets

  7. Differentiate alternative planning concepts for destinations and identify special planning considerations for elements common to all destinations

  8. Identify factors limiting the range of recreation activities that can be offered by a destination

  9. Understand site requirements, financial aspects, and management requirements of major destination activities

  10. Understand the process of destination management and the purpose of the public involvement and consensus building

  11. Understand the relationships among destination businesses, the destination tourism system network, and the services they provide

  12. Grasp the issues and problems of safety and security in a destination

  13. Assess the media, methods and research used in destination advertising and promotion

  14. Understand profit planning procedures and standard metrics for tracking the bottom line

  15. Evaluate problems facing destination managers in the future and analyze alternate sources for destination development financing


Evaluation MethodWeighting/Points for EachDetails
Final Exam20%Comprehensive Exam
Participation20%Reading assignment reviews submitted (4 @ 5%)
Written Assignment15%Case Studies (2 @ 5%) and Field Reconnaissance for project (2 @ 2.5%)
Project45%Intro and Inventory (10%); Future State (10%); Markets (5%); Risks (5%); Development Recommendations (15%)
TopicTime Devoted to Each TopicActivity
Course Introduction and assignments3 hrs 15 minLecture: Review all assignments and readings
Planning and Development5 hrsReadings, lecture and Project Introduction
Destination Facilities2 hrs 30 minReadings, lecture and Project Inventory
Destination Activities/Programming2 hrs 30 minLecture and Project Inventory
Supply Chain Management2 hrs 30 minReadings, lecture and Project Future State
Marketing and Research5 hrsReadings, lectures and Project Destination Markets
Risk Assessment and Management2 hrs 30 minReadings, lecture, case study, and Project Destination Risk Assessment and Management Implementation
Social Impacts of Tourism1 hr 15 minReadings, lecture and case study
Economic Impacts of Tourism 1 hr 15 minReadings, lecture
Product Development Recommendations2 hrs 30 minReadings, lecture, case study and Project Destination Development Recommendations
Destination Gap Analysis 5 hrsLecture, case study and Project Destination Assessment

mffloyd (Thu, 21 Apr 2016 16:27:10 GMT): Minor comment: the list of learning outcomes seems long. Perhaps it can be shortened or similar outcomes combined.
Key: 4855