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Viewing: BUS 461 : Channel and Retail Marketing

Last approved: Tue, 21 Mar 2017 08:02:09 GMT

Last edit: Tue, 21 Mar 2017 08:02:09 GMT

Change Type
Major
BUS (Business Management)
461
024011
Dual-Level Course
No
Cross-listed Course
No
Channel and Retail Marketing
Retail Marketing
Poole College of Management
Business Management (20BUS)
Term Offering
Fall and Spring
Offered Every Year
Fall 2017
Previously taught as Special Topics?
No
 
Course Delivery
Face-to-Face (On Campus)

Grading Method
Letter Grade Only
3
16
Contact Hours
(Per Week)
Component TypeContact Hours
Lecture3.0
Course Attribute(s)


If your course includes any of the following competencies, check all that apply.
University Competencies

Course Is Repeatable for Credit
No
 
 
Patrice Nealon
Lecturer

Open when course_delivery = campus OR course_delivery = blended OR course_delivery = flip
Enrollment ComponentPer SemesterPer SectionMultiple Sections?Comments
Lecture7035Yes2 sections of ~35 in Fall, one section of ~35 in Spring
Open when course_delivery = distance OR course_delivery = online OR course_delivery = remote
Prerequisite: BUS 360
Is the course required or an elective for a Curriculum?
No
Retailing composes a substantial component of the US economy, creating millions of jobs. Marketing channels are where marketing mix strategy and tactics ultimately impact customers and produce sales. This course is designed to prepare students for roles such as buying, merchandising, store management, professional selling, distribution, inventory management or other retailing-oriented careers. Emphasis will be placed on developing students relevant skill sets in key areas such as retail metrics, site analysis, pricing tactics, merchandising strategy, and customer relationship management. Relevant aspects of consumer behavior and organizational leadership in a retail setting will be covered.

BUS 461 (formerly Services Marketing) needed to be revamped to better address student and employer needs.


No

Is this a GEP Course?
No
GEP Categories

Humanities Open when gep_category = HUM
Each course in the Humanities category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

Mathematical Sciences Open when gep_category = MATH
Each course in the Mathematial Sciences category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

Natural Sciences Open when gep_category = NATSCI
Each course in the Natural Sciences category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

Social Sciences Open when gep_category = SOCSCI
Each course in the Social Sciences category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

Interdisciplinary Perspectives Open when gep_category = INTERDISC
Each course in the Interdisciplinary Perspectives category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

 
 

 
 

Visual & Performing Arts Open when gep_category = VPA
Each course in the Visual and Performing Arts category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

Health and Exercise Studies Open when gep_category = HES
Each course in the Health and Exercise Studies category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
&
 

 
 

 
 

 
 

Global Knowledge Open when gep_category = GLOBAL
Each course in the Global Knowledge category of the General Education Program will provide instruction and guidance that help students to achieve objective #1 plus at least one of objectives 2, 3, and 4:
 
 

 
 

 
Please complete at least 1 of the following student objectives.
 

 
 

 
 

 
 

 
 

 
 

US Diversity Open when gep_category = USDIV
Each course in the US Diversity category of the General Education Program will provide instruction and guidance that help students to achieve at least 2 of the following objectives:
Please complete at least 2 of the following student objectives.
 
 

 
 

 
 

 
 

 
 

 
 

 
 

 
 

Requisites and Scheduling
 
a. If seats are restricted, describe the restrictions being applied.
 

 
b. Is this restriction listed in the course catalog description for the course?
 

 
List all course pre-requisites, co-requisites, and restrictive statements (ex: Jr standing; Chemistry majors only). If none, state none.
 

 
List any discipline specific background or skills that a student is expected to have prior to taking this course. If none, state none. (ex: ability to analyze historical text; prepare a lesson plan)
 

Additional Information
Complete the following 3 questions or attach a syllabus that includes this information. If a 400-level or dual level course, a syllabus is required.
 
Title and author of any required text or publications.
 

 
Major topics to be covered and required readings including laboratory and studio topics.
 

 
List any required field trips, out of class activities, and/or guest speakers.
 

No new/additional resources are needed to offer this course.

Student Learning Outcomes

Through the successful completion of this course, students will:



  • Develop an understanding of retail metrics, and apply them in exercises and case studies

  • Gain the ability to analyze retail sites

  • Be exposed to retail pricing tactics, and apply this knowledge make pricing recommendations given a retail situation

  • Understand several approaches to merchandising

  • Become well versed in customer relationship management tactics and apply this knowledge through case studies.


Evaluation MethodWeighting/Points for EachDetails
Discussion20Attendance and active class participation
Written Assignment60Case briefs - 3x20 each
Exam20Final exam
TopicTime Devoted to Each TopicActivity
NA - See attached syllabus

Correction of previous action - approved by UCCC on April 27, 2016. Previous effective date is fine - should sync overnight.
aeherget (Tue, 21 Feb 2017 13:20:59 GMT): AECHH: Uploading updated syllabus at initiator's request via email 2/20/2017.
Key: 5966