At the conclusion of this course, MBAs should be able to:
1. Apply the Strategic Management Process (strategy formulation and strategy implementation) in established organizations and start-ups.
2. Evaluate the changing economical, political, technological, and social environments (including recognition of and a respect for differences in individual and group values domestically and internationally) and how this impacts strategy in established organizations and start-ups.
3. Analyze a firm’s competitive situation and isolate potential sources of a firm’s competitive advantage, using tools such as PEST analysis, Porter’s five forces and internal resource and competence analysis.
4. Assess the innovation process in established business and start-ups
5. Critique one's own unique capabilities with regards to creating value.
6. Identify, explore, and exploit emerging opportunities for value creation.
7. Prepare and present opportunity pitches that illustrate appropriate value propositions to key stakeholders.
8. Summarize the critical technology-product-market linkages for an organization’s success.