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Viewing: MBA 570 : Opportunity Evaluation and Value Creation

Last approved: Mon, 28 Aug 2017 14:49:25 GMT

Last edit: Mon, 28 Aug 2017 14:49:25 GMT

Catalog Pages referencing this course
Change Type
Major
MBA (Business Administration)
570
024203
Dual-Level Course
No
Cross-listed Course
No
Opportunity Evaluation and Value Creation
Opp Eval and Value Creation
Poole College of Management
Business Management (20BUS)
Term Offering
Fall and Spring
Offered Every Year
Fall 2017
Previously taught as Special Topics?
No
 
Course Delivery
Face-to-Face (On Campus)
Distance Education (DELTA)
Online (Internet)

Grading Method
Graded/Audit
3
14
Contact Hours
(Per Week)
Component TypeContact Hours
Lecture3.0
Course Attribute(s)


If your course includes any of the following competencies, check all that apply.
University Competencies

Course Is Repeatable for Credit
No
 
 
Jeff Pollack
Assistant Professor
Assoc

Open when course_delivery = campus OR course_delivery = blended OR course_delivery = flip
Enrollment ComponentPer SemesterPer SectionMultiple Sections?Comments
Lecture3030NoNone
Open when course_delivery = distance OR course_delivery = online OR course_delivery = remote
Delivery FormatPer SemesterPer SectionMultiple Sections?Comments
LEC3030NoNone
Credit not allowed in MBA 570 if the student has already taken MBA 576 or MBA 577.
Is the course required or an elective for a Curriculum?
No
First course in a two-course entrepreneurship sequence focusing on opportunities outside the technology arena. Management of the innovative activities of a firm (new and/or existing) to facilitate entrepreneurship¿the discovery, evaluation, and exploitation of opportunities to create value. Generation and screening of new product/process ideas or concepts. Transformation of such ideas into products, processes, or services that satisfies stakeholders (e.g., customers, employees). Topics include self-assessment of personal aspirations, skills, and competencies, as well as opportunity identification/evaluation, business model design, and launching and scaling ventures.

The course content and credit hours are being changed as part of the MBA curriculum revision process.  Some material that was previously covered in this course is now covered in MBA 580.   The credit hours are being reduced from four to three to make the course more attractive to students across campus.  The revised version of MBA 570 will serve as an introduction to entrepreneurship for all graduate students at NC State.  


No

Is this a GEP Course?
GEP Categories

Humanities Open when gep_category = HUM
Each course in the Humanities category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

Mathematical Sciences Open when gep_category = MATH
Each course in the Mathematial Sciences category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

Natural Sciences Open when gep_category = NATSCI
Each course in the Natural Sciences category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

Social Sciences Open when gep_category = SOCSCI
Each course in the Social Sciences category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

Interdisciplinary Perspectives Open when gep_category = INTERDISC
Each course in the Interdisciplinary Perspectives category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

 
 

 
 

Visual & Performing Arts Open when gep_category = VPA
Each course in the Visual and Performing Arts category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

Health and Exercise Studies Open when gep_category = HES
Each course in the Health and Exercise Studies category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
&
 

 
 

 
 

 
 

Global Knowledge Open when gep_category = GLOBAL
Each course in the Global Knowledge category of the General Education Program will provide instruction and guidance that help students to achieve objective #1 plus at least one of objectives 2, 3, and 4:
 
 

 
 

 
Please complete at least 1 of the following student objectives.
 

 
 

 
 

 
 

 
 

 
 

US Diversity Open when gep_category = USDIV
Each course in the US Diversity category of the General Education Program will provide instruction and guidance that help students to achieve at least 2 of the following objectives:
Please complete at least 2 of the following student objectives.
 
 

 
 

 
 

 
 

 
 

 
 

 
 

 
 

Requisites and Scheduling
 
a. If seats are restricted, describe the restrictions being applied.
 

 
b. Is this restriction listed in the course catalog description for the course?
 

 
List all course pre-requisites, co-requisites, and restrictive statements (ex: Jr standing; Chemistry majors only). If none, state none.
 

 
List any discipline specific background or skills that a student is expected to have prior to taking this course. If none, state none. (ex: ability to analyze historical text; prepare a lesson plan)
 

Additional Information
Complete the following 3 questions or attach a syllabus that includes this information. If a 400-level or dual level course, a syllabus is required.
 
Title and author of any required text or publications.
 

 
Major topics to be covered and required readings including laboratory and studio topics.
 

 
List any required field trips, out of class activities, and/or guest speakers.
 

No new resources are required.

To enable each person in this class to envision a viable product or service that has the potential to create value, broadly defined, for personal and/or professional use. 


Student Learning Outcomes

  1. Explain and apply the value creation process— including the major components of developing an idea into a successful enterprise. Foster an understanding of the importance and impact of entrepreneurship & innovation on organizations and society.

  2. Generate more innovative ideas when facing a task or problem and apply creative thinking processes to enhance opportunity identification.

  3. Overcome the creative blocks you enable and those that other people enable. Gain an understanding of how to engage in creative problem solving techniques to generate, evaluate, and improve innovative ideas.

  4. Manage the creative process in a team setting.

  5. Enhance each person’s ability to “sell” creative solutions to others through effective pitching techniques. Develop an understanding of why purpose (e.g., value proposition) is important to all organizations


Evaluation MethodWeighting/Points for EachDetails
Written Assignment10Organizational and Personal Innovativeness Assessment
presentation2060 second Elevator Pitch
Participation10Class attendance and discussion
Project60Identification, evaluation and implementation plan for a value creation opportunity. Includes ideation and opportunity evaluation portfolios along with customer discovery survey.
TopicTime Devoted to Each TopicActivity
Opportunity Evaluation4 weeksTopics: Entrepreneurs in society, creativity and innovation, opportunity identification, opportunity recognition
Opportunity Exploration3 weeksTopics: Feasibility, industry/competitor analysis, opportunity evaluation
Opportunity Exploitation4 weeksTopics: Business models, iterating and rapid prototyping of services and products, implementation of ideas, building legitimacy, plans for growth
Communicating Ideas3 weeksBusiness pitching, goal setting.
Presentations
mlnosbis 4/14/2017: Syllabus indicates there are no textbooks for the course. Will there be other course readings or online material?

pjharrie - 4/14/2017 - I find it odd that in the justification it is mentioned that this is the introductory course for entrepreneurship and yet that isn't directly stated in the Catalog Description. I also think that the course objectives could be expanded on and elucidated a bit more clearly - as written they seem pretty nebulous. I also think the term 'opportunity exploitation' is a loaded one - I think it could be very easily misinterpreted. In terms of the syllabus, I find the lack of any details about the project, which comprises 60% of the grade, a short coming. What does it entail? How will be carried out? Is it an individual or group project? If the latter, how big will the groups be and how will they be determined?

ABGS Reviewer Comments:
- The deliverables for the project which is 60% of the grade seem light: 1) a short executive summary, an opportunity model canvas, and a timeline, and 2) a 2-minute elevator pitch.
- I don't understand what is meant by "Organizational and Personal Innovativeness Assessment". How it will be evaluated? I think more information should be provided. It is worth 20% of the grade.
- the evaluation methods lists a "60 second Elevator Pitch" - is this the same as the "2 minute elevator pitch" included as one of the deliverables for the project? Is so, the discrepancy should be clarified. Also, if so, that means that 70 points out of the course total of 100 is for the project. Enough rigor?
- at this point the requirements seem to be insufficient for a 3-credit graduate level course.

ABGS Reviewer Comments (8/2017)
- Learning objectives are still not strongly worded, even after previous reviewer requests
- Grading components in syllabus don't match those in the CIM document
- Course length is 14 weeks?
sgallen (Fri, 14 Apr 2017 19:06:16 GMT): Need to add restrictive statement: Credit not allowed in MBA 570 if the student has already taken MBA 576 or MBA 577. Syllabus also will need to be updated.
sgallen (Wed, 19 Apr 2017 12:58:55 GMT): Course description has been changed to clarify the role of MBA 570 in the curriculum. Learning objectives and syllabus also revised in reaction to reviewer comments.
sgallen (Thu, 03 Aug 2017 15:51:25 GMT): I have uploaded an updated syllabus that should address the reviewer's concerns.
sgallen (Thu, 17 Aug 2017 14:40:21 GMT): 1) Learning objectives on syllabus now align with those on course action and appear to meet guidelines 2) Grading components in both docs now match 3) I just did my syllabus and once you allow for breaks and holidays, you only have 14 weeks for instruction.
Key: 6101