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Viewing: MBA 536 : Experience Innovation and Strategic Design

Last approved: Tue, 04 Oct 2016 08:01:10 GMT

Last edit: Tue, 04 Oct 2016 08:01:10 GMT

Catalog Pages referencing this course
Change Type
Major
MBA (Business Administration)
536
031035
Dual-Level Course
No
Cross-listed Course
No
Experience Innovation and Strategic Design
Experience Innovation
Poole College of Management
Business Management (20BUS)
Term Offering
Spring Only
Offered Every Year
Spring 2017
Previously taught as Special Topics?
No
 
Course Delivery
Face-to-Face (On Campus)

Grading Method
Graded/Audit
3
15
Contact Hours
(Per Week)
Component TypeContact Hours
Lecture3.0
Course Attribute(s)


If your course includes any of the following competencies, check all that apply.
University Competencies

Course Is Repeatable for Credit
No
 
 
Jonathan Bohlmann
Professor
Assoc

Open when course_delivery = campus OR course_delivery = blended OR course_delivery = flip
Enrollment ComponentPer SemesterPer SectionMultiple Sections?Comments
Lecture3030NoN/A
Open when course_delivery = distance OR course_delivery = online OR course_delivery = remote
None.
Is the course required or an elective for a Curriculum?
No
Successful innovation involves creating more valuable experiences for users and customers. The course covers key concepts and methodologies for experience-based innovation, drawing on design and creativity frameworks to fully understand customer experiences. Course activities include exercises and a project to practice innovation and "design-thinking" tools and techniques in a business context. Relevant strategic perspectives for designing innovative products and services are addressed through case studies and other managerial readings with practical business application. The importance of a multi-disciplinary approach to experience innovation is emphasized, such that the course is suitable for students in all disciplines with an interest in innovation.

The "Creativity in Management" course name is a hold-over from a prior version of the course that emphasized personal creativity within a management context.  The course now offers added emphasis on innovation and design-related techniques that allow deeper consideration of user experiences.  Rather than personal creativity, the course puts its focus on the strategic management context of innovation based on designing more valuable experiences for users and customers.  The proposed name, "Experience Innovation and Strategic Design," is thus a more accurate label for the course.  The name change will avoid student confusion about the relevance and perspectives of the course, and better reflect the important and practical skills students will find useful for the creative design of innovative products and services.


No

Is this a GEP Course?
GEP Categories

Humanities Open when gep_category = HUM
Each course in the Humanities category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

Mathematical Sciences Open when gep_category = MATH
Each course in the Mathematial Sciences category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

Natural Sciences Open when gep_category = NATSCI
Each course in the Natural Sciences category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

Social Sciences Open when gep_category = SOCSCI
Each course in the Social Sciences category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

Interdisciplinary Perspectives Open when gep_category = INTERDISC
Each course in the Interdisciplinary Perspectives category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

 
 

 
 

Visual & Performing Arts Open when gep_category = VPA
Each course in the Visual and Performing Arts category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

Health and Exercise Studies Open when gep_category = HES
Each course in the Health and Exercise Studies category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
&
 

 
 

 
 

 
 

Global Knowledge Open when gep_category = GLOBAL
Each course in the Global Knowledge category of the General Education Program will provide instruction and guidance that help students to achieve objective #1 plus at least one of objectives 2, 3, and 4:
 
 

 
 

 
Please complete at least 1 of the following student objectives.
 

 
 

 
 

 
 

 
 

 
 

US Diversity Open when gep_category = USDIV
Each course in the US Diversity category of the General Education Program will provide instruction and guidance that help students to achieve at least 2 of the following objectives:
Please complete at least 2 of the following student objectives.
 
 

 
 

 
 

 
 

 
 

 
 

 
 

 
 

Requisites and Scheduling
 
a. If seats are restricted, describe the restrictions being applied.
 

 
b. Is this restriction listed in the course catalog description for the course?
 

 
List all course pre-requisites, co-requisites, and restrictive statements (ex: Jr standing; Chemistry majors only). If none, state none.
 

 
List any discipline specific background or skills that a student is expected to have prior to taking this course. If none, state none. (ex: ability to analyze historical text; prepare a lesson plan)
 

Additional Information
Complete the following 3 questions or attach a syllabus that includes this information. If a 400-level or dual level course, a syllabus is required.
 
Title and author of any required text or publications.
 

 
Major topics to be covered and required readings including laboratory and studio topics.
 

 
List any required field trips, out of class activities, and/or guest speakers.
 

College(s)Contact NameStatement Summary
College of DesignTsai Lu LiuProf. Liu is Dept. Head in COD in the area most closely aligned with innovation. He has reviewed the new course name and syllabus contents, and is supportive. Email attached.
No new resources required; course currently being taught

Successful innovation is more than just developing products or services - it requires a deep understanding of how an innovation adds value to customer experiences.  The course takes an experience-based focus on how to make things happen (innovate) for the benefit of those we serve (customers, society, etc.) and work with (our business, stakeholders, co-workers, etc.).  First, the course conveys key concepts so students have a solid foundation in relevant Experience Innovation frameworks.  Second, important tools and methods are explained and practiced to help students integrate an experience perspective into successful innovation.  Third, the course integrates interesting business applications so students can see how the concepts and tools get applied in practice.  Often, these three elements (concept, tool, application) will also appear within a single class period to make their relationships more clear.


Student Learning Outcomes

The objectives are to provide each student with:


a thorough understanding of experience-based innovation relevant to management and business practice;


multiple experiences in the effective application of key tools and methods to innovation problems;


the managerial mindset to lead innovation and strategic design practice in a business context


Evaluation MethodWeighting/Points for EachDetails
Participation10Individual
Oral Presentation10Student research presentation to the class on key course topic or application
Written Assignment35Case assignments and exercises on tools/techniques; individual
Project30Team-based innovation project with reports (20%) and oral presentation (10%)
Written Assignment15In-class exercises on case situations and methods; group
TopicTime Devoted to Each TopicActivity
N/A per instructions - see attached syllabus for weekly outlineN/AN/A per instructions - syllabus attached
The syllabus is from Spring 2016, reflecting current content AND the new proposed course name.

mlnosbis 9/7/2016: Consultation from the College of Design is supportive. No further consultation required.

ghodge 9/7/2016 Ready for ABGS reviewers
mlnosbis (Wed, 24 Aug 2016 12:15:13 GMT): Rollback: This is not a minor change since your justification indicates a "refreshed" and updated course. Please complete all required fields on the major action form, then resubmit.
sgallen (Mon, 29 Aug 2016 15:29:36 GMT): Rollback: Consult with COD + Make adjustments to syllabus
sgallen (Mon, 29 Aug 2016 19:41:08 GMT): Rollback: Change language regarding grading scale Consider adding language regarding electronically hosted course components
Key: 6125