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Viewing: FTM 460 : Textile Market Research

Last approved: Sat, 16 May 2015 08:18:30 GMT

Last edit: Wed, 06 May 2015 20:13:29 GMT

Change Type
FTM (Fashion and Textile Management)
460
031198
Dual-Level Course
No
Cross-listed Course
No
Textile Market Research
Textile Mkt Research
College of Textiles
Textile and Apparel Management (18TAM)
Term Offering
Spring Only
Offered Every Year
Spring 2016
Previously taught as Special Topics?
No
 
Course Delivery
Face-to-Face (On Campus)

Grading Method
Graded with S/U option
3
16
Contact Hours
(Per Week)
Component TypeContact Hours
Lecture3.0
Course Attribute(s)


If your course includes any of the following competencies, check all that apply.
University Competencies

Course Is Repeatable for Credit
No
 
 
Marguerite Moore
Associate Professor

Open when course_delivery = campus OR course_delivery = blended OR course_delivery = flip
Enrollment ComponentPer SemesterPer SectionMultiple Sections?Comments
Lecture7070NoNA
Open when course_delivery = distance OR course_delivery = online OR course_delivery = remote
Prerequisites: FTM 382 and (ST 311, ST 361, or ST 370)
Is the course required or an elective for a Curriculum?
Yes
SIS Program CodeProgram TitleRequired or Elective?
18FTMBMMFashion & Textile Management BS: Textile Brand Management and MarketingRequired
Data from textile and apparel industry firms are utilized to explore the role of marketing research in managerial decision-making within the textile and apparel industry, and allow students to develop basic skills in the market research process (problem identification to final reporting). Topics included are problem formulation, research design, data collection (instruments and sampling), and data analysis techniques (qualitative and quantitative).

Statistics prerequisites are not showing up correctly when students try to register through WolfPack.  When trying to request this update with a Minor Action Memo, a business program requested that we remove BUS/ST 350 from our list of prerequisites.  This action has removed that course from the listing and hopes to force a correction in registration and records.


No

Is this a GEP Course?
No
GEP Categories

Humanities Open when gep_category = HUM
Each course in the Humanities category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

Mathematical Sciences Open when gep_category = MATH
Each course in the Mathematial Sciences category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

Natural Sciences Open when gep_category = NATSCI
Each course in the Natural Sciences category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

Social Sciences Open when gep_category = SOCSCI
Each course in the Social Sciences category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

Interdisciplinary Perspectives Open when gep_category = INTERDISC
Each course in the Interdisciplinary Perspectives category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

 
 

 
 

Visual & Performing Arts Open when gep_category = VPA
Each course in the Visual and Performing Arts category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

Health and Exercise Studies Open when gep_category = HES
Each course in the Health and Exercise Studies category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
&
 

 
 

 
 

 
 

Global Knowledge Open when gep_category = GLOBAL
Each course in the Global Knowledge category of the General Education Program will provide instruction and guidance that help students to achieve objective #1 plus at least one of objectives 2, 3, and 4:
 
 

 
 

 
Please complete at least 1 of the following student objectives.
 

 
 

 
 

 
 

 
 

 
 

US Diversity Open when gep_category = USDIV
Each course in the US Diversity category of the General Education Program will provide instruction and guidance that help students to achieve at least 2 of the following objectives:
Please complete at least 2 of the following student objectives.
 
 

 
 

 
 

 
 

 
 

 
 

 
 

 
 

Requisites and Scheduling
 
a. If seats are restricted, describe the restrictions being applied.
 

 
b. Is this restriction listed in the course catalog description for the course?
 

 
List all course pre-requisites, co-requisites, and restrictive statements (ex: Jr standing; Chemistry majors only). If none, state none.
 

 
List any discipline specific background or skills that a student is expected to have prior to taking this course. If none, state none. (ex: ability to analyze historical text; prepare a lesson plan)
 

Additional Information
Complete the following 3 questions or attach a syllabus that includes this information. If a 400-level or dual level course, a syllabus is required.
 
Title and author of any required text or publications.
 

 
Major topics to be covered and required readings including laboratory and studio topics.
 

 
List any required field trips, out of class activities, and/or guest speakers.
 

No new resources required.

Student Learning Outcomes

  1. Describe the role of marketing research in textile organizations.

  2. Distinguish the research process: design, interpretation and application.

  3. Design primary and secondary research.

  4. Devise questions, collect primary data, evaluate measures and analyze data following an empirical approach.

  5. Identify and delineate tradeoffs in market research related to the research approach and methods including measurement, sampling and analytical tools.


Evaluation MethodWeighting/Points for EachDetails
Other15%Individual paper
Other20%Group Analysis
Multiple exams65%4 exams at 21.66% each, Lowest grade dropped

Key: 6819