Preview Workflow

Viewing: ADN 415 : Visualizing Narrative

Last approved: Thu, 02 Jul 2015 08:18:06 GMT

Last edit: Thu, 02 Jul 2015 08:18:06 GMT

Catalog Pages referencing this course
Change Type
ADN (Art and Design)
415
032189
Dual-Level Course
No
Cross-listed Course
No
Visualizing Narrative
Visualizing Narrative
College of Design
Art and Design (12AD)
Term Offering
Fall and Spring
Offered Alternate Odd Years
Fall 2015
Previously taught as Special Topics?
Yes
3
 
Course Prefix/NumberSemester/Term OfferedEnrollment
ADN311Summer 18
ADN411Fall 201323
ADN411Fall 20149
Course Delivery
Face-to-Face (On Campus)

Grading Method
Letter Grade Only
3
16
Contact Hours
(Per Week)
Component TypeContact Hours
Laboratory6.0
Course Attribute(s)


If your course includes any of the following competencies, check all that apply.
University Competencies

Course Is Repeatable for Credit
No
 
 
Tania Allen
Assistant Professor of Art and Design

Open when course_delivery = campus OR course_delivery = blended OR course_delivery = flip
Enrollment ComponentPer SemesterPer SectionMultiple Sections?Comments
Laboratory1616NoSpace allows for enrollment between 10 and 20.
Open when course_delivery = distance OR course_delivery = online OR course_delivery = remote
Prerequisites: (ADN 111 (2D) and ADN 219) OR PERMISSION OF THE INSTRUCTOR. Restricted to: JUNIOR AND ABOVE STANDING IN THE MAJOR, COLLEGE OF DESIGN STUDENTS ONLY
Is the course required or an elective for a Curriculum?
No
This course will build upon previous knowledge in Art and Design through a focus on the basic historic, stylistic and compositional attributes of type to enhance storytelling in their work. ¬Main topics addressed in the course will cover the relationship between form and content to support pacing, transition, structure, voice, action and resolution for richer visual narratives. We will use both found text as well as stories that students create in the class to explore the many ways that type can enunciate the meaning, tone and spirit of a story. There are printing fees estimated at $100 associated with this

At the core of the Art and Design program is the designer as storyteller. In animation, fibers and design studies, students are engaged actively in the creation and visualization of stories. This course provides a much needed set of skills for students to understand how the formal elements of type can enhance the visual aspects of a story to create a more emotional, compelling and engaging narrative. Students are asked to use type in a number of different projects and courses throughout Art and Design— for instance, through a kinetic typography project in Intro to Animation, the design of books covers for the Illustration Studio and throughout courses like Sequential Imaging. Students in the program have been asking for a course that will increase their comfort and fluency with understanding type to support their visual and animated storytelling skills. Students in Design Studies, who are primarily telling stories through written and oral presentations are also in need of this course to make the critical links between the content of their arguments the visual display of that content. This course aims to give students the opportunity to work with text as a formal element of their animated, digital, artistic and research-based storytelling. While it is understood that students will come to the course with varying levels of exposure to typographic basics, students wishing to take the course need to have had exposure to design “foundations,” as well as the software and technology that the course will be using. Because of this fact, the course is limited to juniors, seniors and graduate students in the College of Design. Previous offerings have included this range.


No

Is this a GEP Course?
No
GEP Categories

Humanities Open when gep_category = HUM
Each course in the Humanities category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

Mathematical Sciences Open when gep_category = MATH
Each course in the Mathematial Sciences category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

Natural Sciences Open when gep_category = NATSCI
Each course in the Natural Sciences category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

Social Sciences Open when gep_category = SOCSCI
Each course in the Social Sciences category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

Interdisciplinary Perspectives Open when gep_category = INTERDISC
Each course in the Interdisciplinary Perspectives category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

 
 

 
 

Visual & Performing Arts Open when gep_category = VPA
Each course in the Visual and Performing Arts category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

Health and Exercise Studies Open when gep_category = HES
Each course in the Health and Exercise Studies category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
&
 

 
 

 
 

 
 

Global Knowledge Open when gep_category = GLOBAL
Each course in the Global Knowledge category of the General Education Program will provide instruction and guidance that help students to achieve objective #1 plus at least one of objectives 2, 3, and 4:
 
 

 
 

 
Please complete at least 1 of the following student objectives.
 

 
 

 
 

 
 

 
 

 
 

US Diversity Open when gep_category = USDIV
Each course in the US Diversity category of the General Education Program will provide instruction and guidance that help students to achieve at least 2 of the following objectives:
Please complete at least 2 of the following student objectives.
 
 

 
 

 
 

 
 

 
 

 
 

 
 

 
 

Requisites and Scheduling
 
a. If seats are restricted, describe the restrictions being applied.
 

 
b. Is this restriction listed in the course catalog description for the course?
 

 
List all course pre-requisites, co-requisites, and restrictive statements (ex: Jr standing; Chemistry majors only). If none, state none.
 

 
List any discipline specific background or skills that a student is expected to have prior to taking this course. If none, state none. (ex: ability to analyze historical text; prepare a lesson plan)
 

Additional Information
Complete the following 3 questions or attach a syllabus that includes this information. If a 400-level or dual level course, a syllabus is required.
 
Title and author of any required text or publications.
 

 
Major topics to be covered and required readings including laboratory and studio topics.
 

 
List any required field trips, out of class activities, and/or guest speakers.
 

College(s)Contact NameStatement Summary
College of DesignKermit BaileyConsultation with the Department of Graphic Design was in three parts:
1. Conversation and Syllabus review with Denise Gonzales Crisp, Professor of Graphic Design and Typography instructor regarding the important differentiators between traditional typography within the Department of Graphic Design and what might be offered to students in Art and Design;
2. In person meeting with Tsai Liu Li, Head of the Department of Graphic Design and Industrial Design regarding the larger picture course objectives and important differentiators for Art and Design students;
3. Graphic Design Departmental Review of Syllabus and CAF distributed through the College Courses and Curriculum Committee as a part of the general course review process.
This course is not expected to require additional faculty funds. As a department with a growing student body, a departmental expectation for Tania Allen was to develop new courses that could be taken by Design Studies students. Her teaching load includes that expectation.

A good story takes into account both the form and content inherent in it—the tone of the voice; the structure of the story and the pace of the dialogue. The visual qualities of text as an integral part of storytelling form are often overlooked but can evoke a strong action or reaction from a reader—impacting how the reader understands the pacing, tension, action and resolution of a story to reinforce a certain trajectory or to interrupt it. In this course, students will build upon previous knowledge in Art + Design through a focus on the basic historic, stylistic and compositional attributes of type within their work. They will use this context as a foundation for understanding, choosing and utilizing type to enhance the content and tone of a story. Specific emphasis will be given to how typographic styles and composition affect the basic storytelling components, including character traits, plot, tone and tension and the components of the traditional story arc (setting, rising action, climax, and resolution.) Students will use both found text as well as stories that students create in the class to explore the many ways that the visual qualities of type can enhance and add meaning to the spirit and character of a story. 


Student Learning Outcomes

 By the end of the course, students should be able to:



  • Distinguish between basic font and type styles;

  • Recognize the influence of type styles on overall tone of a story; 

  • Relate compositional scale, color, weight and proximity to the narrative elements of a story—tone, tension, action, resolution;

  • Understand how type can be used to enhance character development;

  • Judge the legibility and readability of text-based narratives;

  • Explain type-based choices in terms of visual tone, hierarchy, legibility and the reading experience;

  • Make choices regarding type styles and composition that lend appropriate energy and personality to characters and plot.


Evaluation MethodWeighting/Points for EachDetails
Other25 pointsProject Title: The Letter as Story
***This is an introductory exercise***

Project will be graded on:

Quality of Craft (20%)
• Physical piece is neat and well-crafted
• Visual illustration is complete
• Directions followed in terms of final sizing, printing and mounting
• Substrate enhances the quality of the illustration

Progress toward final deliverable (50%)
• Interim critiques show steady progress
• Final illustration shows thoughtful incorporation of feedback
• Consistent participation in critique and discussion

Overall Concept (30%)
• Illustration shows thoughtful connection between project prompt and final visualization
• Illustration connects historical survey with contemporary concepts
• Illustration shows insight into personal narrative
• Knowledgable selection of base font according to obvious research
• Verbal story is clearly articulated in the visual illustration of the letter
Other50 pointsProject title: The Word as Character
***This is an introductory exercise***
Project will be graded on:

Quality of Craft (20%)
•Physical piece is neat and well-crafted
•Visual illustration is complete
•Directions followed in terms of final sizing, printing and mounting
•Substrate enhances the quality of the illustration

Progress toward final deliverable (50%)
•Interim critiques show steady progress
•Final illustration shows thoughtful incorporation of feedback
•Consistent participation in critique and discussion

Overall Concept (30%)
•Set of illustrations show a challenging range of interpretations of the words “qualities”
•Final set of illustrations clearly demonstrate (rather than illustrate) the meaning of the word
•Visual concepts enhance a reading of the word as a narrative character (personality traits, emotion, behaviors)
•There is a logical connection between font choice and word meaning based on characteristics of each
•Composition considers the canvas and composition equally
Project100 pointsProject Title: Design Fiction
Project will be graded on:

Quality of Craft (20%)
• Physical piece is neat and well-crafted
• There is consistency in page layout system, all text has been thoroughly reviewed for typos and there is a minimum of widows, orphans and hyphenation
• Directions followed in terms of final sizing, printing and binding
• Substrate enhances the overall design
• Cover paper is appropriate and thoughtful

Progress toward final deliverable (50%)
• Interim critiques show steady progress
• Final illustration shows thoughtful incorporation of feedback
• Consistent participation in critique and discussion

Overall Concept (30%)
• Thoughtful connection between content of the narrative and visualizations
• There is a logical connection between font choice and overall concept, curation and tone of the stories incorporated into final booklet
• Divider spreads show connection to individual story as well as to the overall book system
• Typographic layout and choices show a thoughtful connection to the overall tone of the story and enhance the individual elements (introduction, rising action, climax, falling action, resolution)
Project75Project Title: Narratives in Dialogue
Project will be graded on:

Quality of Craft (20%)
• Physical piece is neat and well-crafted
• Visual illustration is complete
• Directions followed in terms of final sizing, printing and production
• Substrate enhances the quality of the design

Progress toward final deliverable (50%)
• Interim critiques show steady progress
• Final design composition shows thoughtful incorporation of feedback
• Consistent participation in critique and discussion

Overall Concept (30%)
• Posters show a clear relationship between the two pieces of dialogue through typographic emphasis and composition
• Composition enhances a reading of the two posters in harmony or debate
• Connection between font choice, content of the poster and and tone of the narrative shows research and thought
• Composition considers the canvas and composition equally
Other50 pointsProject title: Shifts in Meaning
***This is a smaller exploratory project***
Project will be graded on:

Quality of Craft (20%)
• Pacing of movie is steady and intentional
• Movie is complete
• Final movie is well-crafted and neat (no unintentional pixelation; lighting is good, timing supports readability of text)

Progress toward final deliverable (50%)
• Interim critiques show steady progress
• Final design composition shows thoughtful incorporation of feedback
• Consistent participation in critique and discussion

Overall Concept (30%)
• Movement and composition shows a clear relationship to the text
• Motion is intentionally paced to connect and emphasize conceptually relevant pieces of the story
• The timing and pacing of the movie is well connected to the overall tone of the story
• Composition enhances an understanding of the story
• Connection between font choice, content of the text selection and and tone of the narrative shows research and thought
• Composition considers the canvas and composition equally
Discussion50 pointsAttendance and participation are grouped together in this category.

Students are expected to attend all classes and be prepared for critiques. Any work not up by the beginning of class will not be evaluated and will be penalized in participation. Students are expected to actively participate in the critique of theirs and others work, including providing critical feedback and suggestions for improvement.
TopicTime Devoted to Each TopicActivity
Warm Up Exercise 1: The Letter as Story – 08/19/2015 - 08/31/20151.5 weeksProject topics will include:
The characteristics of typographic form;
History of illustrated letterforms;
Telling a story within a single letter;
Complexity and simplicity of the letter in relation to a story;
Converting hand-rendered form to vector.
Warm Up Exercise 2: Word as Character — 08/31/2015 - 09/14/20152 weeksProject topics will include:
Expressing personality traits through a single word;
Using scale, spacing and position to communicate a range of movement, energy, and intensity;
Using the page as a canvas;
Making the invisible, visible;
Creating tension within the word, and between the word and its environment.
Project 1: Design Fiction — 09/14/2015 - 10/12/20154 weeksProject topics will include:
Design fiction and science fiction—basics of story creation;
Understanding visual and conceptual context in relation to the format of a book;
Basic components of the reading experience: pacing, pauses/breaks, organization, hierarchy;
Basic components of book layout: Cover, table of contents, chapter openers;
Basic components of chapters: headlines, body copy, callouts, quotes;
Basic components of typographic layout: type styles, size and weight; leading, kerning and tracking; alignment, justification, rag and hyphenation;
Grid Structures;
Basics of master pages and automatic page numbering;
Cover Design and large scale printing;
Choosing substrate to enhance quality of narrative experience.
Project 2: Narratives in Dialogue — 10/12/2015 - 11/09/20153 weeksProject topics will include:
Affecting meaning through scale, layout, composition;
Creating tension through juxtaposition, organization, orientation;
Making relevant and meaningful typographic choice based on understanding of history and precedence;
Overview of various production techniques including lasercutting and screenprinting;
Choosing substrate to enhance quality of narrative experience
Cool-down Exercise: Time-based Narratives — 11/09/2015 - 11/30/20153 weeksProject topics will include:
The relationship between form and meaning
How small visual changes can have large-scale affect on understanding
Narrative and dialogue over time and space
Paper copy of action was sent to R&R for implementation on 5.1.2015. Edits have been made.
7.1.2015 GMN
Key: 7157