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Viewing: MBA 569 : Consumer Innovation Practicum

Last approved: Fri, 24 Jun 2016 08:01:01 GMT

Last edit: Fri, 24 Jun 2016 08:01:01 GMT

Catalog Pages referencing this course
Change Type
Major
MBA (Business Administration)
569
032197
Dual-Level Course
No
Cross-listed Course
No
Consumer Innovation Practicum
Consumer Innovation Practicum
Poole College of Management
Business Management (20BUS)
Term Offering
Fall and Spring
Offered Every Year
Fall 2016
Previously taught as Special Topics?
No
 
Course Delivery
Face-to-Face (On Campus)

Grading Method
Graded/Audit
3
14
Contact Hours
(Per Week)
Component TypeContact Hours
Practicum3.0
Course Attribute(s)


If your course includes any of the following competencies, check all that apply.
University Competencies

Course Is Repeatable for Credit
Yes
99
 
 
99
Stacy King
Langdon Distinguished Professor of Business Management
Full

Open when course_delivery = campus OR course_delivery = blended OR course_delivery = flip
Enrollment ComponentPer SemesterPer SectionMultiple Sections?Comments
Lecture3030NoNone
Open when course_delivery = distance OR course_delivery = online OR course_delivery = remote
Prerequisite: MBA 561 and permission of Instructor
Is the course required or an elective for a Curriculum?
Yes
SIS Program CodeProgram TitleRequired or Elective?
52.0201Master of Business AdministrationElective
Research project resolving specific consumer behavior issue impacting product use and demand with a corporate member of the Consumer Innovation Consortium. Projects will generate a specific and narrowly focused set of tangible deliverables.

Clerical error on lecture and laboratory hours.  Class will meet once a week for three hours.  


No

Is this a GEP Course?
GEP Categories

Humanities Open when gep_category = HUM
Each course in the Humanities category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

Mathematical Sciences Open when gep_category = MATH
Each course in the Mathematial Sciences category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

Natural Sciences Open when gep_category = NATSCI
Each course in the Natural Sciences category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

Social Sciences Open when gep_category = SOCSCI
Each course in the Social Sciences category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

Interdisciplinary Perspectives Open when gep_category = INTERDISC
Each course in the Interdisciplinary Perspectives category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

 
 

 
 

Visual & Performing Arts Open when gep_category = VPA
Each course in the Visual and Performing Arts category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

Health and Exercise Studies Open when gep_category = HES
Each course in the Health and Exercise Studies category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
&
 

 
 

 
 

 
 

Global Knowledge Open when gep_category = GLOBAL
Each course in the Global Knowledge category of the General Education Program will provide instruction and guidance that help students to achieve objective #1 plus at least one of objectives 2, 3, and 4:
 
 

 
 

 
Please complete at least 1 of the following student objectives.
 

 
 

 
 

 
 

 
 

 
 

US Diversity Open when gep_category = USDIV
Each course in the US Diversity category of the General Education Program will provide instruction and guidance that help students to achieve at least 2 of the following objectives:
Please complete at least 2 of the following student objectives.
 
 

 
 

 
 

 
 

 
 

 
 

 
 

 
 

Requisites and Scheduling
 
a. If seats are restricted, describe the restrictions being applied.
 

 
b. Is this restriction listed in the course catalog description for the course?
 

 
List all course pre-requisites, co-requisites, and restrictive statements (ex: Jr standing; Chemistry majors only). If none, state none.
 

 
List any discipline specific background or skills that a student is expected to have prior to taking this course. If none, state none. (ex: ability to analyze historical text; prepare a lesson plan)
 

Additional Information
Complete the following 3 questions or attach a syllabus that includes this information. If a 400-level or dual level course, a syllabus is required.
 
Title and author of any required text or publications.
 

 
Major topics to be covered and required readings including laboratory and studio topics.
 

 
List any required field trips, out of class activities, and/or guest speakers.
 

Course has been offered for three years; no new resources needed.

The Practicum’s basic set-up consists of multiple team-based research projects in which participants work with a CIC partner company and a faculty mentor to resolve specific complex consumer behavior issues impacting product use and demand. The projects will be as varied in scope as the partner companies’ questions and issues, but each will generate a specific and narrowly focused set of tangible deliverables. Your faculty and corporate partner mentors will guide you through the process, ensuring that you learn new research techniques and giving you insight and guidance into corporate problem solving.  Expect to learn at two levels in the Practicum: first, you’ll get to apply consumer behavior issues to unique, real-world contexts; second, you’ll learn the team-based, time-constrained, execution-driven nature of consumer behavior corporate initiatives in a dynamic company setting. 


Student Learning Outcomes

By the end of this course you will be able to



  • scope research projects for a client company

  • devise and adjust a work plan to complete the project and meet client demands

  • apply learnings from marketing and consumer behavior courses to the research project

  • communicate scientific research results to laypersons in a way that they can apply the results for their organization's benefit


Evaluation MethodWeighting/Points for EachDetails
Lab Report20See syllabus under project management for details
Project50See syllabus under final deliverables for details
Participation20See syllabus under performance for details
presentation10Key insights flyer provided at presentation
TopicTime Devoted to Each TopicActivity
Workshops on methodology1 weekSee syllabus
Kickoff meeting with client1 weekSee syllabus
Prepare project scope and work plan1.5 weeksSee syllabus
Literature review; hypothesis map1.5 weeksSee syllabus
Complete experimental designs2 weeksSee syllabus
Collect data and conduct analysis4 weeksSee syllabus
Complete first draft; dress rehearsal2 weeksSee syllabus
Final presentation to client 1 weekSee syllabus
mlnosbis 3/8/2016: This CAF was approved on paper Spring 2015. Only change is increase in contact hours, see justification. No consultation required.

ghodge 3/16/2016 Comment: Should a course component of practicum be added since the course title includes " practicum"? Ready for ABGS review.

ABGS Reviewer Comments:
-Should the component type be practicum? Yes- changed.
Key: 7231