Viewing: MBA 577/MSE 577 : Technology Entrepreneurship and Commercialization II

Last approved: Tue, 24 Oct 2017 08:01:41 GMT

Last edit: Tue, 24 Oct 2017 08:01:41 GMT

Changes proposed by: sgallen
Change Type
Major
MBA (Business Administration)
577
002527
Dual-Level Course
No
Cross-listed Course
Yes
Course Prefix:
MSE
Technology Entrepreneurship and Commercialization II
Tech Entrepreneur & Comm II
Poole College of Management
Business Management (20BUS)
52.0201
Business Administration and Management, General.
Term Offering
Fall and Spring
Offered Every Year
Fall 2018
Previously taught as Special Topics?
No
 
Course Delivery
Face-to-Face (On Campus)

Grading Method
Graded/Audit
3
16
Contact Hours
(Per Week)
Component TypeContact Hours
Lecture3.0
Course Attribute(s)


If your course includes any of the following competencies, check all that apply.
University Competencies

Course Is Repeatable for Credit
No
 
 
Steve Barr
Professor of Management, Innovation and Entrepreneurship
Assoc

Open when course_delivery = campus OR course_delivery = blended OR course_delivery = flip
Enrollment ComponentPer SemesterPer SectionMultiple Sections?Comments
Lecture3030NoNone
Open when course_delivery = distance OR course_delivery = online OR course_delivery = remote
Prerequisite: MBA/MSE 576. Credit not allowed in 577 for students who have already taken 570 or 571.
Is the course required or an elective for a Curriculum?
No
Continuation of evaluation of technologies for commercialization through new business startups. Emphasis is placed on creating value through strong technology-products-markets linkages using the TEC algorithm. Topics include industry and market testing of assumptions, legal forms of new business startups, funding sources and creating a quality, integrative new business startup plan. Credit not allowed in 577 for students who have already taken 570 or 571.

Class is changing from four to three credits as part of MBA curriculum revisions implemented in fall 2016.  All entrepreneurship courses have been reviewed; all courses that were four hours are being changed to three so that they can fit better into students schedules and budgets.  


No

Is this a GEP Course?
GEP Categories

Humanities Open when gep_category = HUM
Each course in the Humanities category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

Mathematical Sciences Open when gep_category = MATH
Each course in the Mathematial Sciences category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

Natural Sciences Open when gep_category = NATSCI
Each course in the Natural Sciences category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

Social Sciences Open when gep_category = SOCSCI
Each course in the Social Sciences category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

Interdisciplinary Perspectives Open when gep_category = INTERDISC
Each course in the Interdisciplinary Perspectives category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

 
 

 
 

Visual & Performing Arts Open when gep_category = VPA
Each course in the Visual and Performing Arts category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

Health and Exercise Studies Open when gep_category = HES
Each course in the Health and Exercise Studies category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
&
 

 
 

 
 

 
 

Global Knowledge Open when gep_category = GLOBAL
Each course in the Global Knowledge category of the General Education Program will provide instruction and guidance that help students to achieve objective #1 plus at least one of objectives 2, 3, and 4:
 
 

 
 

 
Please complete at least 1 of the following student objectives.
 

 
 

 
 

 
 

 
 

 
 

US Diversity Open when gep_category = USDIV
Each course in the US Diversity category of the General Education Program will provide instruction and guidance that help students to achieve at least 2 of the following objectives:
Please complete at least 2 of the following student objectives.
 
 

 
 

 
 

 
 

 
 

 
 

 
 

 
 

Requisites and Scheduling
 
a. If seats are restricted, describe the restrictions being applied.
 

 
b. Is this restriction listed in the course catalog description for the course?
 

 
List all course pre-requisites, co-requisites, and restrictive statements (ex: Jr standing; Chemistry majors only). If none, state none.
 

 
List any discipline specific background or skills that a student is expected to have prior to taking this course. If none, state none. (ex: ability to analyze historical text; prepare a lesson plan)
 

Additional Information
Complete the following 3 questions or attach a syllabus that includes this information. If a 400-level or dual level course, a syllabus is required.
 
Title and author of any required text or publications.
 

 
Major topics to be covered and required readings including laboratory and studio topics.
 

 
List any required field trips, out of class activities, and/or guest speakers.
 

College(s)Contact NameStatement Summary
No new resources will be required.

Course objective: create value through technology new business startups


As the second course in the TEC sequence, MBA/MSE 577 uses the information gathering, evaluation and decision processes undertaken in 576 to prepare business plans for commercialization.  Throughout this course we maintain a consistent pedagogical focus: the best way to learn entrepreneurship is to engage in entrepreneurship.  The overarching commitment of the course is therefore to identify and exploit real entrepreneurial opportunities, primarily through the mechanism of creating new businesses. We encourage student participation in start-up businesses in a manner that is appropriate for both the student and the business.


Student Learning Outcomes

By the end of this course students will be able to


1.  Gather and structure information into a business plan


2.  Develop product ideas and commercialization plans


3.  Develop a sensible commercialization strategy for a new venture


4.  Present business, product, financial, and operational plans to those who are potentially interested in supporting your efforts. 


Evaluation MethodWeighting/Points for EachDetails
Other10Peer assessments of team contribution
Participation20Individual contributions, as described in syllabus
Project70Includes midterm and final presentations, final business plan, voice of customer analysis, contact development
TopicTime Devoted to Each TopicActivity
Commercialization strategy1 week
Voice of the Customer1 week
Core and complementary assets; entry and expansion1 week
Opportunity; product and technology descriptions1 week
Financials; revenue models1 week
HiTEC strategy map1 week
Venture capital; presentation skills1 week
Midterm presentations1 week
Operations and budgets1 week
Business plans 5 weeks
Final presentations1 week
mlnosbis 8/2/2017:
1) Course length is 16 weeks; week 16 is the final exam.
2) Topical outline on CIM form has only 14 weeks. Make sure this list of topics matches the syllabus.
3) What are the course materials? No textbooks or readings?

pjharrie 9/1/2017 - the syllabus should contain a bit more information of what the project/business plan actually entails. Also, the course schedule contains a range of assignments, but those don't seem to be appear in the grading scheme.

ABGS Reviewer Comments 9/18/2017:
-The course length can be 15 weeks because the class is meeting each Wednesday from 6-9:30 (with 30 minutes of break?) according to the “Course Structure” of the syllabus; that would provide the requisite 45 hours of instruction; however it would need to be 16 weeks if the course is only meeting from 6-8:50 (assuming some break time) as indicated in the “Time Commitment” section of the syllabus
-Under “Student Responsibilities” in syllabus, change “insure” to “ensure”
-Participation is 20%; I think there needs to be more specificity there for students such that “When attendance and/or participation are graded, the requirements for earning full value must be explained.” Or, assuming that rubrics are followed by the evaluators in order to objectively evaluate student performance/contribution, etc., those rubrics should be attached to CIM as additional documentation
-Attendance; is there a penalty for missing a class? (“Penalties associated with the number of absences in a course must be explicitly explained.”)
-Academic Integrity section needs to be tweaked so that due process is indicated, and which I assume is followed. Something like “... will be reported to the Office of Student Conduct with a grade of F in the course as the proposed sanction.“ 6. Students with Disabilities paragraph needs to match with the checklist and not what is on this page: https://projects.ncsu.edu/grad/handbook/sections/3.19-graduate-courses.html.
-Professional Ethics needs to be tweaked so that due process is indicated; see #5
- Course Schedule (subject to change with adequate notice to students)
sgallen (Fri, 14 Apr 2017 19:10:19 GMT): Need to add prerequisite of MBA 576. Also need to add restrictive statement:Credit not allowed in MBA 577 if the student has already taken MBA 570 or MBA 571. Finally, need to update syllabus to reflect these changes.
sgallen (Wed, 19 Apr 2017 15:19:43 GMT): Add as 1st sentence of course description: Second course in a two-course entrepreneurship sequence focusing on opportunities for technology commercialization. Also need to update syllabus accordingly.
sgallen (Thu, 07 Sep 2017 19:31:42 GMT): mlnosbis 8/2/2017: 1) Course length is 16 weeks; week 16 is the final exam. 2) Topical outline on CIM form has only 14 weeks. Make sure this list of topics matches the syllabus. 3) What are the course materials? No textbooks or readings? Generally, the spring semester has 16 weeks, one week is spring break. We have the final team presentations during the last week of class. Final team deliverables are due the Wed. after the last scheduled class. Our syllabus for spring, 2017 has been modified (please note that dates are from the prior spring semester) There are no texts in this area. We do have 3-4 readings (published articles) in specific topic areas. We use the Technology Entrepreneurship and Commercialization (TEC) algorithm that has been developed from 1995-current with support from the National Science Foundation and Kenan Institute for Engineering, Science and Technology as the instruction platform. Our algorithm is a process based approach to technology commercialization and is used by multiple universities and businesses worldwide. We use the weekly meetings to provide ‘worksheets’ to the teams to guide them through the commercialization process. These worksheets and readings are contained in the course Moodle site and each team’s Google drive folder for each team to use. pjharrie 9/1/2017 - the syllabus should contain a bit more information of what the project/business plan actually entails. Also, the course schedule contains a range of assignments, but those don't seem to be appear in the grading scheme.  The assignments are weekly efforts to use the process based model. These assignments are cumulative in nature and ‘build’ to the deliverables noted in the syllabus. Only the deliverables (written reports and oral presentations) are graded. This allows us to provide critical appraisals and constructive feedback along the process that enables the teams to correct their errors/deficiencies before each deliverable date. In addition, teams work weekly with our ‘executives’ who are experienced entrepreneurs and consultants, so that team progress toward the deliverables dates is examined and evaluated weekly. The final business plan requirements (this is the final, cumulative deliverable for the course) are provided in class about half way through the semester so that teams can direct their efforts toward areas that they are weak. We provide a list of ‘questions’ that must be addressed and answered by each team. We do not specify a specific ‘order’ or ‘outline’ of materials for the team’s oral report and written presentation. Each team must ‘tell a story’ (with supporting data) that makes a strong case for a viable technology based new business startup.
sgallen (Mon, 09 Oct 2017 14:35:30 GMT): Steve Barr and I have responded to the ABGS reviewer comments. -- Weeks corrected to 16 -- Time consistently listed as 6-8:50 -- Revisions made to participation, attendance and academic integrity statements as indicated
Key: 802
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