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Viewing: EGR 506 : Managing New Hi Tech Product Launches

Last approved: Thu, 02 Jun 2016 14:26:57 GMT

Last edit: Thu, 02 Jun 2016 14:26:53 GMT

Catalog Pages referencing this course
Change Type
EGR (EGR-Engineering Master's)
Dual-Level Course
Cross-listed Course
Managing New Hi Tech Product Launches
Hi Tech Product Launches
College of Engineering
College of Engineering (14EH)
Term Offering
Spring and Summer
Offered Every Year
Fall 2016
Previously taught as Special Topics?
Course Prefix/NumberSemester/Term OfferedEnrollment
EGR 590Spring 1117
EGR 590Summer 1110
EGR 590Spring 1215
EGR 590Spring 1313
EGR 590Summer 1325
EGR 590Spring 1420
EGR 590Summer 1421
EGR 590Spring 1519
Course Delivery
Online (Internet)

Grading Method
Contact Hours
(Per Week)
Component TypeContact Hours
Course Attribute(s)

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University Competencies

Course Is Repeatable for Credit
Ed Addison

Open when course_delivery = campus OR course_delivery = blended OR course_delivery = flip
Open when course_delivery = distance OR course_delivery = online OR course_delivery = remote
Delivery FormatPer SemesterPer SectionMultiple Sections?Comments
LEC2020YesThis course has been taught for the past 5 years in Engineering Online. Multiple sections only if more than 20 students enroll
Requirement: Graduate standing in Engineering

Is the course required or an elective for a Curriculum?
This course covers new high-tech product development and launch from the perspective of the technical manager responsible for developing and launching new products and new lines of business within the high tech firm. Topics cover the entire spectrum of the new products development and launch process starting from concept generation and ideation and concept evaluation all the way through market testing and product launch. Each phase of the new products management process will be covered and illustrated by case studies. Students will generate a new product development and launch plan as a course project..3 credit hours.

Engineers learn many technical skills in their degrees, but rarely are formally taught how to launch a new product.  Engineers know how to design products given a spec.  However, generating a market driven spec, and launching a new product using a sound marketing plan, and the business aspects of supporting a product once launched are generally not taught in traditional engineering courses.  Yet, most engineers encounter these issues in their jobs.  This course adds a much needed breadth to engineers to prepare them for real world product launches.


Is this a GEP Course?
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Global Knowledge Open when gep_category = GLOBAL
Each course in the Global Knowledge category of the General Education Program will provide instruction and guidance that help students to achieve objective #1 plus at least one of objectives 2, 3, and 4:


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Each course in the US Diversity category of the General Education Program will provide instruction and guidance that help students to achieve at least 2 of the following objectives:
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Requisites and Scheduling
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Additional Information
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College(s)Contact NameStatement Summary
Poole College of ManagementDr. Steve AllenI have conferred with the deans and department heads here in PCOM. Although there is close overlap between some of the courses you propose and some of the courses we offer, we are prepared to sign off on the four course action consultations as long as we have an explicit understanding on one important matter. That matter concerns any possible launch of a Master of Engineering Management program with premium tuition.

We insist on having the option to be a full partner in such a degree. With the growth of our own online offerings, we have much more capacity than we did 3-4 years ago when these matters last came up.

As long as we have such an understanding, I will go into the system and endorse all four proposals.

Best regards,


Steven Allen
Associate Dean for Graduate Programs and Research
Poole College of Management
NC State University
Raleigh NC 27695-7229
(919) 515-6941 office
College of TextilesDr. Xiangwu ZhangProf. Xiangwu Zhang

I have no objections to COE moving forward with EGR 506 as regular a course number.
Xiangwu Zhang, Ph.D.
Associate Department Head and Director of Graduate Programs
Inaugural University Faculty Scholar

North Carolina State University
Textile Engineering, Chemistry and Science
1020 Main Campus Dr., Raleigh, NC 27606
College of TextilesDr. Yingjiao XuDear Mohamed,

I have received input from all the committee members. We don't have concerns for these two courses. So, no objection to the development of the referenced two courses into regular courses.


This course is offered through Moodle via the Engineering Online program.

The goal of this course is to teach an engineering student how to plan, develop and launch a new product from a product manager or entrepreneur's perspective.  The course will integrate engineering and marketing principles in a way to make new product launches successful.

One important objective is that students will complete a business plan for the launch of a new product for their employer or for themselves.

Student Learning Outcomes

By the end of this course, the student will:

  • Apply the concept of disruption and will distinguish between evolutionary and revolutionary new products.

  • Interpret the process of ideation and will evaluate alternative choices for new product selections.

  • Formulate a program of market research to assess the market feasibility of a contemplated new product.

  • Identify the principles of business case analysis and evaluate the feasibility of a new engineering product based on multiple criteria.

  • Apply strategic analysis tools to explain the best approaches in a new product case study.

  • Explain and evaluate product management principles to formulating a new product launch plan

  • Apply forecasting techniques and financial analysis tools to predict the financial performance of a new product.

  • Design, write and present a business plan for a new product that is suited to his or her interests or for his or her employer.

  • Evaluate a product or business management team’s suitability for a product development and launch plan or for a business plan.

  • Identify the complexity of launching a new technical product and understand the impact of a changing marketplace.

  • Formulate and explain a business plan or product launch plan through an effective presentation and evaluate the presentations of other students from the perspective an investor or budgeting senior manager.

Evaluation MethodWeighting/Points for EachDetails
Quizzes20%Several online quizzes are valued at 20% of the grade
Forum_post20%Based on participation and posting in the online forums
Written Assignment20%Short reports on case studies assigned
Project40%Students will generate a business plan for the launch of a new high tech product
TopicTime Devoted to Each TopicActivity
Opportunity Identification3.5 WeeksIdentifying and testing new product opportunities
Evaluation of New Product Ideas4 WeeksLearning how to test the product financially, in the market and technically
Forecasting2.5 WeeksForecasting market demand, usage and sales
Managing Design and Development2.5 WeeksManaging the development of a new product
Creating the Final Product Launch Plan3.5 WeeksCreating the business plan and marketing plan for product launch
mlnosbis 1/25/2016: consultation obtained from College of Management, see above. No further consultation needed. The instructor does not have Graduate Faculty status, but has been approved to teach EGR 590. The college intends to submit another Non-Graduate Faculty Request to Teach for this course.

ghodge 1/26/2015 Agree with comments from reeves that student learning outcomes listed in CIM and on the course syllabus need to be rewritten. Course syllabus also needs to be edited to meet all the requirement of a syllabus.

ghodge 2/10/2016 I have added as in Attach Additional Documentation suggested edits to student learning outcomes. outcomes . Please edit learning outcomes and syllabus.

NOTE: Updated per all comments. Expanded syllabus and rewrote outcomes.

Ready for ABGS Reviewers.

ABGS Reviewer Comments:
-Request a consultation with Xiangwu Zhnang and Yingjiao Xu, dips for MS Textiles and MS Textile Engineering, since I believe there may be similarities to our course offerings in Product Development and Marketing
-For this course, several stated outcomes utilize words that are not measurable from an assessment standpoint (e.g., "appreciate" a particular issue)
reeves (Fri, 22 Jan 2016 14:28:12 GMT): Learning outcomes: emphasis needs to be on what students will be able to do after this course, not just what they learn or will have an appreciation for. What will they be able to do with this knowledge? Example: change "The student will learn how market testing is done" to "The student will be able to test markets for proposed new products", or change "The student will become familiar with methods of product design and packaging" to "The student will be able to design products and choose among packaging options using modern methods" The course action form and syllabus don't seem to be in full agreement. Please modify one or both to make sure they are consistent.
rfillin (Thu, 07 Apr 2016 19:14:41 GMT): 4.7.16 changes requested by ABGS have been made
Key: 8184