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Viewing: MUS 240 : Introduction to the Music Industry

Last approved: Fri, 24 Jun 2016 11:51:39 GMT

Last edit: Fri, 24 Jun 2016 11:51:39 GMT

Catalog Pages referencing this course
Change Type
Major
MUS (Music)
240
016058
Dual-Level Course
Cross-listed Course
No
Introduction to the Music Industry
Intro Music Industry
Division of Academic and Student Affairs
Music (24MUS)
Term Offering
Fall and Spring
Offered Upon Demand
Fall 2016
Previously taught as Special Topics?
Yes
3
 
Course Prefix/NumberSemester/Term OfferedEnrollment
MUS 295:001Spring 201622
MUS 295:001Fall 201518
MUS 295:001Spring 201528
Course Delivery
Face-to-Face (On Campus)

Grading Method
Graded with S/U option
3
16
Contact Hours
(Per Week)
Component TypeContact Hours
Lecture3
Course Attribute(s)
GEP (Gen Ed)

If your course includes any of the following competencies, check all that apply.
University Competencies

Course Is Repeatable for Credit
No
 
 
Chris Reali
Adjunct

Open when course_delivery = campus OR course_delivery = blended OR course_delivery = flip
Enrollment ComponentPer SemesterPer SectionMultiple Sections?Comments
Lecture2525NoOne section only
Open when course_delivery = distance OR course_delivery = online OR course_delivery = remote
None
Is the course required or an elective for a Curriculum?
No
This course provides an introduction to the commercial music industry, including its history and development in the context of multiple popular and traditional genres in the United States. Introduction to the Music Industry will increase a student's understanding of common business practices and related knowledge concerning the music industry. It will also assist those students considering further study of the music industry to effectively maintain a professional music career. Students may be required to provide their own transportation to and cover the cost of on- and off-campus events.

The Music department recognizes that students are attracted to popular music. Additionally, there are significant numbers of students who would like to engage in the music industry (as a career) as evidenced by the recent formation of student group focusing on country music in partnership with the Country Music Association. An opportunity exists to meet the needs of these students by offering an introductory course on the Music Industry.


This course has been offered three times as a Special Topics, with semester enrollment averaging 23 students.  To further demonstrate need and opportunity, we note that many students enrolled in the Department’s Arts Entrepreneurship minor are interested in an entrepreneurial career in popular music, it is axiomatic that these students would need to understand the popular music industry in order to develop their desired entrepreneurial career. Further, preliminary discussions with students concerning this course is being met with significant excitement and we expect the course to enjoy tremendous popularity.


Yes
Students may be required to provide their own transportation to and cover the cost of on- and off-campus events.
Is this a GEP Course?
Yes
GEP Categories
Visual & Performing Arts
Humanities Open when gep_category = HUM
Each course in the Humanities category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

Mathematical Sciences Open when gep_category = MATH
Each course in the Mathematial Sciences category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

Natural Sciences Open when gep_category = NATSCI
Each course in the Natural Sciences category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

Social Sciences Open when gep_category = SOCSCI
Each course in the Social Sciences category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

Interdisciplinary Perspectives Open when gep_category = INTERDISC
Each course in the Interdisciplinary Perspectives category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
 

 
 

 
 

 
 

Visual & Performing Arts Open when gep_category = VPA
Each course in the Visual and Performing Arts category of the General Education Program will provide instruction and guidance that help students to:
 
 
Students will articulate how the recorded music industry supports new artist models.
 
 
Students will write a 2-page sketch of a producer of their choice, which should include relevant professional information such as: artists/band worked for; select tracks/albums produced; studios associated with; awards won; etc. They will listen to at least 3-5 tracks produced by this individual and endeavor to identify the producer’s “signature” on these tracks.
 
 
Students will identify compositional techniques and production methods common to multiple musical genres and styles.
 
 
Students will select a song, either current or “classic,” and provide a song form analysis similar to one demonstrated during class. They will use the song form chart for “Shake it Off” posted on Moodle as a template.
 
 
Students will write and perform their own compositions based on compositional methods discussed in class.
 
 
Students will compose original lyrics on the topic of their choice to a 12-bar blues accompaniment. They will perform their songs and explain their compositional choices in class.
Health and Exercise Studies Open when gep_category = HES
Each course in the Health and Exercise Studies category of the General Education Program will provide instruction and guidance that help students to:
 
 

 
 

 
 

 
 

 
&
 

 
 

 
 

 
 

Global Knowledge Open when gep_category = GLOBAL
Each course in the Global Knowledge category of the General Education Program will provide instruction and guidance that help students to achieve objective #1 plus at least one of objectives 2, 3, and 4:
 
 

 
 

 
Please complete at least 1 of the following student objectives.
 

 
 

 
 

 
 

 
 

 
 

US Diversity Open when gep_category = USDIV
Each course in the US Diversity category of the General Education Program will provide instruction and guidance that help students to achieve at least 2 of the following objectives:
Please complete at least 2 of the following student objectives.
 
 

 
 

 
 

 
 

 
 

 
 

 
 

 
 

Requisites and Scheduling
100
 
a. If seats are restricted, describe the restrictions being applied.
 
N/A
 
b. Is this restriction listed in the course catalog description for the course?
 
N/A
 
List all course pre-requisites, co-requisites, and restrictive statements (ex: Jr standing; Chemistry majors only). If none, state none.
 
None
 
List any discipline specific background or skills that a student is expected to have prior to taking this course. If none, state none. (ex: ability to analyze historical text; prepare a lesson plan)
 
None
Additional Information
Complete the following 3 questions or attach a syllabus that includes this information. If a 400-level or dual level course, a syllabus is required.
 
Title and author of any required text or publications.
 
None. All readings are posted on Moodle.
 
Major topics to be covered and required readings including laboratory and studio topics.
 
Please see "Course Schedule" on attached syllabus
 
List any required field trips, out of class activities, and/or guest speakers.
 
This course will utilize the expertise of local, national, and internationally recognized music industry professionals, including producers, club owners, booking agents, entertainment attorneys, musicians, record label executives, and others. Many of these individuals have spoken to the class in person, but they have also spoken with the class via videoconference.

Schedule for Guest Speakers: - TBA (Because of the fluid nature of their work, it is often a challenge to confirm a date with these individuals in advance. Dr. Reali will let the class know as far ahead as possible before a guest confirms.)

Guest speakers for the Spring 2015 included:
• Iestyn Polson, multiplatinum record producer
• Ken Helie, Tour Manager, John Mayer Productions
• Mark Conner, Owner Slim’s (Raleigh), The Cave (Chapel Hill)
• Coe Ramsey, Entertainment Lawyer
• Glenn Dicker, Redeye Distribution
• Sara Villagio-Lali, Director of Marketing, Jazz at Lincoln Center
• Sean Peace, The Royalty Exchange
• Cesar Comanche, Hip Hop Musician
• Daniel Lupton, Owner, Sorry State Records (NCSU Faculty)
• Tess Mangum Ocana, Sonic Pie Productions
• Mike Chrzanowski, Secretary/Treasurer American Federation of Musicians Local 500 (Raleigh)
College(s)Contact NameStatement Summary
Poole College of ManagementAndy NowelPlease see attached consult
Additional resources would include funding for an adjunct instructor. From 2015-2017, this funding has been secured via commitment from DASA Vice Chancellor and Dean Mullen, DASA.

Please see Learning Outcomes


Student Learning Outcomes

By the end of the semester, students will be able to:



  1. Discuss the history of the recorded music industry and articulate the difference between the record business and the music industry

  2. Articulate how the music industry responded to radical technological and economic change

  3. Discuss how the industry supports new artist models

  4. Identify common press/promotion, advertising, publicity, digital retail distribution, touring, licensing and radio campaigns used in the industry

  5. Compare and contrast the benefits and challenges of online music distribution and older retail models

  6. Identify compositional techniques and production methods common to multiple musical genres and styles

  7. Provide critical feedback on song writing and song production using musical and non-musical criteria


Evaluation MethodWeighting/Points for EachDetails
TestMidterm: 10%
Final: 20%
2 Tests (Midterm-10%; Final-20%)
Homework6 assignments at 10% each6 Homework Assignments (60%)
Participation10%Class Participation
TopicTime Devoted to Each TopicActivity
Please see attached syllabusVaries

kkharris (Tue, 09 Feb 2016 13:12:44 GMT): Course was approved at the 2/8/16 University College CCC meeting.
Key: 9046