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Department of Business Management & Department of Management, Innovation and Entrepreneurship

Department of Business Management & Department of Management, Innovation and Entrepreneurship

The Bachelor of Science degree in Business Administration is offered jointly by faculty in the Departments of Business Management and Management, Innovation and Entrepreneurship. This degree program prepares students for careers in business, consulting, government, or nonprofit organizations as well as for graduate study in business, law, and related fields. The curriculum focuses on strategic integration of the core business functions. All students study finance, marketing, supply chain, human resource management, entrepreneurship, and information technology before declaring a specific concentration for more in-depth study.  Concentration areas are listed below:

  • Entrepreneurship
  • Finance
  • Human Resource Management
  • Information Technology
  • Marketing
  • Operations/Supply Chain Management

Opportunities

Graduates in business administration are prepared for a variety of careers in business or industry including new product development, marketing, manufacturing, human resources, IT management, business analysis, banking and finance, consulting, and business development. They have the knowledge and tools to launch new business ideas and succeed in management positions.

Curriculum and Degree Requirements

All business administration majors are subject to the college's residency requirement: a student must complete at least 30 credit hours of the major course requirements for the degree at NC State University. In addition, a student must complete at least 30 credit hours (not restricted to courses in the major) while officially enrolled as a degree candidate in either the Business Administration or Accounting program.

Minor in Business Administration

The Business Administration minor is offered to students interested in gaining a basic knowledge of business practice to supplement another degree. As an option, students may complete a focus in Entrepreneurship within the Business Administration minor. 

Students must apply for admission to the Business Administration minor program. Enrollment in upper-level business courses is restricted to students enrolled in either the degree or minor program.  For information and an application visit the "Academics - Minors" page on the Poole College of Management’s website.

Department Head

Richard Warr-Business Management

Brad Kirkman-Management,Innovation & Entreprenuership

BUS - Business Management Courses

BUS 225 Personal Finance 3.

Economic and financial strategies used to accumulate, manage and protect personal assets. Emphasizing income generation, expense reduction, investment selection, and wealth creation to meet future needs and goals. Topics include investing (mutual funds, stocks, etc.), annuities, deferred savings, insurance, retirement planning, estate planning, and real estate finance.

BUS 295 Special Topics in Business Management 1-6.

Experimental course development. Special topics in Business Management at the introductory level.

BUS 320 Financial Management 3.
Prerequisite: ACC 210 and EC 201 or ARE 201 or EC 205.

Financial decision making by businesses, including capital structure and dividend decisions, capital budgeting and working capital management. Basic financial concepts are covered such as risk and return measurement, portfolio theory and the time value of money.

BUS 340 Information Systems Management 3.

Fundamentals of information systems development and use in organizational setting. Information systems (IS), concepts, hardware, software, telecommunications, database management. IS development, applications and management in telecommunications,database management, various business processes, global issues, security and ethical challenges.

BUS 350 Economics and Business Statistics 3.
Prerequisite: MA 114.

Introduction to statistics applied to management, accounting, and economic problems. Emphasis on statistical estimation, inference, simple and multiple regression, and analysis of variance. Use of computers to apply statistical methods to problems encountered in management and economics. .

BUS 351 Predictive Analytics for Business 3.
Prerequisites: BUS 340 and BUS/ST 350; Corequisite: ST 307.

This course builds on BUS/ST 350 with an emphasis on the application of statistical methods using software. The course uses analytical methods and tools to drive actionable business decisions. Students will be exposed to a variety of statistical and machine learning methods including linear regression, logistic regression, classification trees, clustering techniques, monte carlo simulation and statistical forecasting.

BUS 360 Marketing Methods 3.
Prerequisite: MIE 201, Sophomore standing.

Examination of decisions affecting marketing of goods and services in consumer, industrial and international markets. Emphasis on the role of marketing in a managerial context. Areas studied include: the activities of marketing research, identification of marketing opportunities, and the development of marketing mix strategies including the decisions concerning pricing, distribution, promotion and product design.

BUS 370 Operations Management 3.

Concepts in planning, controlling, and managing the operations function of manufacturing and service firms. Topics include operations strategy, process choice decisions, forecasting, production planning and control, and trends in operations management. Common tools for informed decision-making in these areas.

BUS 420 Financial Management of Corporations 3.
Prerequisite: BUS 320 and (BUS/ST 350, or ST 302, or ST 361, or ST 370, or ST 372).

Advanced theory and practice of corporate financial management. Techniques for evaluating alternative investment, financing, capital structure, and dividend policy decisions. International aspects of corporate financial management. Use of personalcomputers in applying financial management theory to common financial problems.

BUS 422 Investments and Portfolio Management 3.
Prerequisite: BUS 320 and (BUS/ST 350, or ST 302, or ST 311, or ST 361, or ST 370, or ST 372).

Analysis of the investment process, dichotomized into security analysis and portfolio management. Background information on financial assets, securities markets, and risk-return concepts. Analysis of valuation theory and techniques, modern portfoliotheory and portfolio performance.

BUS 425 Advanced Personal Financial Management 3.
Prerequisite: BUS 320.

Detailed economic, financial and legal analysis of risk management, retirement planning, nontraditional investments, estate planning. Strong emphasis on professional financial planning for those interested in personal finance as a career. Directly applicable for needs of small business.

BUS 426 International Financial Management 3.
Prerequisite: BUS 320 and (BUS/ST 350, or ST 302, or ST 361, or ST 370, or ST 372).

Foreign exchange markets and their implications for direct and portfolio investment abroad. International capital markets. Multinational company exchange rate exposure measurement and management. Techniques and instruments of financing international trade and investment. Multinational capital budgeting and capital cost measurement. Techniques of international cash management. Credit for both BUS 426 and EC 449 not allowed.

BUS 428 Financial Analytics 3.
Prerequisite: BUS 320.

Advanced course examining the use of big data analytics in finance. The focus will be on the application of these tools in the areas of asset management and equity valuation. Topics covered include risk-return tradeoff, financial intermediaries in asset management (e.g., mutual funds, hedge funds, etc.), stock valuation models, and using financial statement information in stock selection / asset management. Students will complete a semester-long project involving data analysis (e.g., write an equity research report on a publicly traded U.S. firm, backtest an investment strategy, etc.).

BUS 429 Financial Modeling 3.
Prerequisite: BUS 320.

BUS 429 is 'corporate finance in Excel.' Starting from the theoretical base gained in BUS320, students work through problems in time value of money, capital budgeting, and valuation (among other things) using spreadsheet analyses. The course will take a very hands-on approach in building financial spreadsheet models. Microsoft Excel is the primary tool we will use to implement these financial models and the course will go into detail on the proficient use of Excel.

BUS 440 Database Management 3.
Prerequisite: ACC 340 or BUS 340.

The fundamentals of database management within business applications. Data structures, user requirements, structured query language, query by example, application development, user interface design.

BUS 441 Business Data Communications and Networking 3.
Prerequisite: ACC 340 or BUS 340.

The fundamentals of computer networking and the use of computer networks in business applications. Client-server networks, architecture, network hardware and software, key issues in network management, network security, and the fundamentals of datacommunications.

BUS 442 Information Systems Development 3.
Prerequisite: ACC 340 or BUS 340.

Concepts and skills necessary for developing information systems to aid in managerial decisions. Hands-on experience with development theory and concepts; objected-oriented design concepts, graphical user interface design concepts, algorithm designconcepts, and data structures.

BUS 443 Business Analytics 3.
Prerequisites: (ACC 340 or BUS 340) and (BUS/ST 350 or ST 302 or ST 361 or ST 370 or ST 372).

This is an introductory course in Business Analytics. It focuses on the theoretical and practical aspects of how businesses model existing data to predict the probability of future events and the values of key performance indicators. It uses the methods and tools of science to drive business decision making. Students will learn prescriptive, predictive, and descriptive techniques and tools. Topics will include statistical and mathematical modeling, data visualization, optimization, risk simulation, data mining, and decision analysis.

BUS 444 Systems Analysis and Design 3.
Prerequisite: ACC 340 or BUS 340.

Overview of methodical approaches to developing information systems throughout the systems analysis, design and implementation processes. Topics include SDLC, project management, feasibility studies, requirements analysis, etc.

BUS 449 Information Technology Capstone 3.
Prerequisite: BUS 440 or 441 or 442 or 443 or 444..

This is a completely project-oriented course. Students will work on real applications for national or local firm(s) to solve "live" IT problems. Students will work in teams to develop client deliverables and present their final work to an appropriate industry-based management team. Field trips and/or outside class activities (including client/consultant work) are a major part of this course. Students who are unable to participate in these types of events should not enroll in this course.

BUS 458 Analytics: From Data to Decisions 3.
Prerequisite: BUS 443.

Students will develop and apply their data analytics skills by analyzing case studies built around real business problems and real data. Case studies are designed around the full analytics lifecycle which encompasses the business problem, data, analysis, and decision. Students will learn to identify and explain business problems that can be addressed with analytics. They also will learn to determine which analytic methods are best suited to solve particular problems and will evaluate the impact of applying analytic methods. Finally, they will learn to explain the results of an analytic model and how those results impact the business "bottom line.".

BUS 459 Business Analytics Practicum 3.
Prerequisite: BUS 443; Corequisite: BUS 458.

Advanced application of business analytics skills, tools and methodologies to solve business issues and problems. Small teams of students will undertake projects to identify business issues, confirm the information needed to address the issues, and apply the required data analytics tools and methodologies. The projects will include interaction with business personnel, refinement of business issues, gathering information, development of business analytics models, and presentation of results through data visualization. Each project will culminate with the student team presenting their findings and recommendations to the organization.

BUS 460 Consumer Behavior 3.
Prerequisite: BUS 360.

The consumer decision process, with emphasis on consumer decision making, satisfaction/dissatisfaction factors, perception, learning, group influences, and marketing strategy implications. Restricted to majors within the College of Management.

BUS 461 Channel and Retail Marketing 3.
Prerequisite: BUS 360.

Retailing composes a substantial component of the US economy, creating millions of jobs. Marketing channels are where marketing mix strategy and tactics ultimately impact customers and produce sales. This course is designed to prepare students for roles such as buying, merchandising, store management, professional selling, distribution, inventory management or other retailing-oriented careers. Emphasis will be placed on developing students relevant skill sets in key areas such as retail metrics, site analysis, pricing tactics, merchandising strategy, and customer relationship management. Relevant aspects of consumer behavior and organizational leadership in a retail setting will be covered.

BUS 462 Marketing Research 3.
Prerequisite: BUS 360 and (BUS/ST 350, or ST 302, or ST 361, or ST 370, or ST 372).

The use, collection, organization and analysis of information pertinent to marketing decisions. Use of qualitative and quantitative data in the solution of specific marketing problems.

BUS 464 International Marketing 3.
Prerequisite: BUS 360.

Explores moving from a national marketing approach to a global marketing strategy, and discusses competitive advantages and challenges in making the transition. Both traditional countries of Western Europe and emerging markets will be examined. Students will analyze culture considerations when evaluating the impact on local business strategies. In addition to learning the impact on the world's economy through globalization, emphasis will also be placed on developing necessary professional skills.

BUS 465 Traditional and Digital Brand Promotion 3.
Prerequisite: BUS 360.

This course focuses on advertising and integrated brand promotions, spanning both traditional and digital media. Emphasis is on the brand. Includes development of marketing communications strategy and campaign materials, from consumer insight generation to creative execution.

BUS 466 Personal Selling 3.
Prerequisite: BUS 360.

Revolves around the art of people-to-people interaction, which applies not only to the business-to-business sales environment but is also applicable to other professions. The selling process will be examined along with activities necessary to be successful in sales. With a common thread of developing and nurturing relationships, students will examine building partnerships, implications of ethical and legal issues, adapting the approach to the situation and identifying social styles with associated behaviors. Attention will also be focused on the steps involved in the sales cycle and how to be successful in their execution.

BUS 467 Product and Brand Management 3.
Prerequisite: BUS 360.

Provides an in-depth understanding of marketing planning and implementation involved in product and brand management. The course places emphasis on developing specific marketing strategies to support the creation and launch of new products and to successfully manage existing products and brands.

BUS 468 Marketing Strategy 3.
Prerequisite: BUS 360.

This course is designed to build on the core marketing principles you learned in your introductory marketing course and to enhance your understanding of their strategic implications.

BUS 470 Business Process Management 3.
Prerequisite: BUS 370 and (BUS/ST350 or ST 302 or ST 361 or ST 370 or ST 372).

Major tools, techniques, and strategies used for designing and improving business processes, including process mapping, process analysis, continuous process improvement tools and techniques, strategies for process design, and process reengineering.Major group project in process analysis and improvement.

BUS 472 Operations Planning and Control Systems 3.
Prerequisite: BUS 370.

Design and management of operations planning and control systems for manufacturing and service firms. Forecasting, capacity management, production and work force scheduling, project management, just-in-time and time-based competition, the impact ofinformation technologies on planning and control systems.

BUS 473 Supply Chain Strategy 3.
Prerequisite: BUS 370.

Purchasing, materials management, and logistics. Purchasing systems, supplier-based strategies, price-cost management, value analysis. Inventory strategies, quantity and quality decisions, materials planning. Logistics strategies for services and manufacturing.

BUS 474 Logistics Management 3.
Prerequisite: BUS 370.

Management of physical flows of goods between firms, management of inventories that support those flows, and assessment of the effects of freight transportation choices on these management activities. A variety of conceptual frameworks and quantitative tools are used to formulate the basis for effective logistics decision making and relate those decisions to broader issues in managing the entire supply chain and fulfilling the strategic objectives of a firm. A nominal fee for simulation software may be required.

BUS 475 Purchasing and Supply Management 3.
Prerequisite: BUS 370.

This course is designed to help students develop knowledge of basic principles in purchasing and supply management. Students will be able to explain the potential contributions of these efforts of the competitiveness of the firm.

BUS 479 Supply Chain Management Undergraduate Practicum 3.
Prerequisite: BUS 370 and one 400-level Operations/Supply Chain Management course.

This course is comprised of a team-based project working on a Supply Chain Resource Consortium (SCRC) partner company's supply chain management issues. These projects vary in scope as are company's supply chain issues and improvement initiatives.Student groups need to provide their own transportation to off-campus sites.

BUS 495 Special Topics in Business Management 1-6.

Presentation of material not normally available in regular course offerings, or offering of new courses on a trial basis.

BUS 498 Independent Study in Business Management 1-6.

Detailed investigation of topics of particular interest to advanced undergraduates under faculty direction on a tutorial basis. Credits and content determined by faculty member in consultation with Department Head. Individualized/Independent Study and Research courses require a "Course Agreement for Students Enrolled in Non-Standard Courses" be completed by the student and faculty member prior to registration by the department.

BUS 501 Strategic Management Foundations 3.

This course is designed to help students with an engineering or scientific undergraduate degree understand the world of business. The class will cover key business functions including finance, marketing, operations, strategy, organizational behavior. Students will undertake a semester-long group project to design and plan for a new company or new product within an existing company. Restricted to students with an engineering, scientific, or other technical background.

BUS 585 Market Research In Textiles 3.
Prerequisite: TAM (EC) 482.

A study and analysis of quantitative methods employed in market research in the textile industry. Function of market research and its proper orientation to management and decision making.

BUS 590 Special Topics In Business Management 1-6.

Presentation of material not normally available in regular courses offerings or offering of new courses on a trial basis.

BUS 610 SP Topics Bus Mgmt 1-99.

BUS 630 Independent Study In Business Management 1-3.

Detailed investigation of topics of particular interest to graduate students under faculty direction on a tutorial basis. Determination of credits and content by faculty member in consultation with department head.

BUS 790 Special Topics In Business Management 1-6.

Presentation of material not normally available in regular courses offerings or offering of new courses on a trial basis.