The mission of University Advancement at NC State is to coordinate internal and external communication to enhance the university's image, to provide meaningful programs and services to alumni and friends, to seek service-support participation and ambassadorship from constituents, to build and sustain a strong volunteer leadership network, to raise money from private sources, to manage the collection of private gifts for the university, to manage effective alumni and development databases and gift systems, and to coordinate with the University of North Carolina System in areas of governmental and legislative priorities at the state and federal levels. The office oversees Advancement Services, Alumni Engagement and Annual Giving, University Communications and Marketing, and University Development. Visit the University Advancement website for more information.

Advancement Services

Advancement Services supports the operations of Alumni Engagement and Annual Giving, University Communications and Marketing, and University Development. The department oversees the alumni and donor database and works to process gifts and conduct research about potential contribution opportunities. Other initiatives include management of the university's online giving website; support of the Alumni Association alumni web portal; delivery of education and training in national best practices related to fundraising activities, ethics and accountability; and management of an international listserv dedicated to the advancement services profession.

Alumni Engagement and Annual Giving

NC State Alumni Engagement and Annual Giving executes the integration of engagement and giving opportunities for the NC State community. Departments within this unit include Annual Giving, Alumni Engagement, Communications, Event Experiences and Volunteer Engagement. The department also supports the NC State Alumni Association and encourages all NC State alumni and friends to participate actively in the association. 

NC State Alumni Association

The NC State Alumni Association engages alumni and friends through programs and services that foster pride in NC State and enhance lifelong connections to the university. The NC State Alumni Association encourages alumni and friends to be Red and White for life through affinity groups, regional networks and the WolfTreks travel program. The NC State Alumni Association also supports the development of students, alumni and friends through the Alumni Association Student Ambassadors program, the Caldwell Fellows program, Career Services/Professional Development, the Student Alumni Association, and signature programs and events.

To learn more about the newly expanded NC State Alumni Association, visit the Dorothy and Roy Park Alumni Center on Centennial Campus, or contact the Alumni Association at (800) 627-2586 or alumni-assoc-online@ncsu.edu. Visit the NC State Alumni Association website to learn more.

University Communications and Marketing

University Communications and Marketing builds positive relationships between NC State and its many constituents through strategic internal and external communications that convey the university's brand identity. The division comprises University Communications, Marketing Strategy and Brand Expression, Marketing and Communications, and the Office of Strategic Brand Management. University Communications and Marketing focuses on:

• Increasing awareness of the university's distinctive benefits.
• Ensuring consistency in universitywide messaging and visual identity by facilitating integration and coordination of public relations and communications efforts throughout the university.
• Monitoring and responding to public issues and perceptions.
• Providing marketing, communication and digital strategy counsel and services to campus clients.
• Strategically stewarding, elevating and monetizing the value of NC State's brand.

University Development

University Development works with NC State's colleges and programs to secure private financial support for priority projects and programs. This support may come from individuals (alumni, parents, students, faculty, staff and friends), corporations, philanthropic foundations or other organizations.  The mission of University Development is to strengthen relationships with alumni and friends and reconnect them with campus colleagues in their colleges and areas of interest; to reach out to alumni and friends living outside North Carolina to deliver the messages of NC State's progress, success and vision for the future; and to serve as liaisons to university wide programs to support their fundraising and outreach efforts.

University Development provides services to colleges and programs in capital campaigns, gift planning, corporate and foundation relations, and annual giving. University Development also facilitates external and internal communication among fundraisers, and coordinates approaches to prospective donors.

Leadership

Brian C. Sischo, Vice Chancellor for University Advancement
Lisa Marie Ferrell, Associate Vice Chancellor for University Communications and Marketing and Chief Communications and Marketing Officer
Jim Broschart, Associate Vice Chancellor for University Development
Derek Bryan, Assistant Vice Chancellor of Finance, Administration and Talent Management
Jeff Baynham, Associate Vice Chancellor for Advancement Services
Gwen McKeever, Executive Assistant to the Vice Chancellor
Reid Ricciardi, Executive Director of Talent Management
Reshunda L. Mahone, Associate Vice Chancellor for Alumni Engagement and Annual Giving
Alan Taylor, Assistant Vice Chancellor for Principal Gifts
Stephanie Money, Chief of Staff and Director of Advancement