University Catalog 2024-2025

Management (MR): Marketing Analytics Concentration

Degree Requirements

Business Analytics Core8
Data-Driven Managerial Decisions 1
Data-Driven Managerial Decisions 2
Predictive Analytics for Business and Big Data
Data Engineering, Management and Warehousing
Marketing and Business Skills7
Communications, Privacy, and Ethics in Data Science
Marketing Management and Strategy
Marketing Analytics
Business Analytics Practicum
Elective Courses12
Strategic Risk Analysis Using Excel
Decision Making under Uncertainty
Artificial Intelligence in Management
Digital Marketing
Experience Innovation and Strategic Design
Consumer Behavior
Research Methods In Marketing
Marketing Metrics
Total Hours30



  • Mark S. Beasley, Director, Enterprise Risk Management Initiative
  • Jonathan Bohlmann, Marketing and Innovation
  • Bruce C. Branson, Accounting, Associate Director of Enterprise Risk Management Initiative
  • Donald Pagach, Accounting, Director of Research for Enterprise Risk Management Initiative
  • Mike Stanko, Marketing
  • Stacy Wood, Marketing

Professor of Practice

  • Ericka Kranitz, Director, Master of Management, Risk, and Analytics
  • Leigh Shamblin, Director of Leadership

Associate Professors

  • Bill Rand, Marketing, Executive Director of Business Analytics Initiative
  • Rishika Rishika, Marketing Analytics, Director of Master of Management Program
  • Stefanie Robinson, Marketing
  • Jeffrey Stonebraker, Operations and Supply Chain Management

Assistant Professor

  • Fangfei Gao, Marketing Analytics

Teaching Assistant Professor

  • Basiru Usman, Marketing


  • Thomas C. Dow, Accounting
  • Donnie Hale, Business Analytics

Poole College of Management’s Master of Management with a concentration in Marketing Analytics program is geared towards students of all backgrounds, including recent graduates and working professionals. The program will train students in state of the art data analytic techniques that focus not just on data handling but also on leveraging meaningful data insights that help increase ROI and drive growth. Graduates of the program will make an immediate impact in the workforce with cutting-edge marketing techniques that allow them to handle large amounts of data, use appropriate analytics software and modeling techniques, and implement powerful marketing strategies.

Marketing Analytics graduates can fill a multitude of jobs – data scientists, marketing analysts, market research analysts, predictive analytics analysts, business data analysts, digital marketing specialists, social media analysts and more.