Management (MR): Marketing Analytics Concentration
Apply NowDegree Requirements
| Code | Title | Hours | Counts towards |
|---|---|---|---|
| Business Analytics Core | 8 | ||
| Data-Driven Managerial Decisions 1 | |||
| Data-Driven Managerial Decisions 2 | |||
| Predictive Analytics for Business and Big Data | |||
| Data Engineering, Management and Warehousing | |||
| Marketing and Business Skills | 6 | ||
| Marketing Management and Strategy | |||
| Marketing Analytics | |||
| Artificial Intelligence in Management | |||
| Practicum | 3 | ||
| Business Analytics Practicum | |||
| Elective Courses | 13 | ||
| Digital Marketing | |||
| Experience Innovation and Strategic Design | |||
| Consumer Behavior | |||
| Research Methods In Marketing | |||
| Special Topics In Business Management (Marketing Metrics) | |||
| Total Hours | 30 | ||
Faculty
Full Professors
- Jon Bohlmann, Associate Department Head
Area of Research: Marketing and Innovation - Stacy Wood
Area of Research: Marketing
Associate Professors
- Bill Rand, Executive Director of Business Analytics Initiative
Area of Research: Marketing - Stefanie Robinson
Area of Research: Marketing - Mike Stanko
Area of Research: Marketing
Practice/Research/Teaching Professors
- Donnie Hale
Area of Research: Business Analytics - Basiru Usman
Poole College of Management’s Master of Management with a concentration in Marketing Analytics program is geared towards students of all backgrounds, including recent graduates and working professionals. The program will train students in state of the art data analytic techniques that focus not just on data handling but also on leveraging meaningful data insights that help increase ROI and drive growth. Graduates of the program will make an immediate impact in the workforce with cutting-edge marketing techniques that allow them to handle large amounts of data, use appropriate analytics software and modeling techniques, and implement powerful marketing strategies.
Marketing Analytics graduates can fill a multitude of jobs – data scientists, marketing analysts, market research analysts, predictive analytics analysts, business data analysts, digital marketing specialists, social media analysts and more.