Management (MR): Marketing Analytics Concentration

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Degree Requirements

Business Analytics Core8
Data-Driven Managerial Decisions 1
Data-Driven Managerial Decisions 2
Predictive Analytics for Business and Big Data
Data Engineering, Management and Warehousing
Marketing and Business Skills6
Marketing Management and Strategy
Marketing Analytics
Artificial Intelligence in Management
Practicum3
Business Analytics Practicum
Elective Courses13
Digital Marketing
Experience Innovation and Strategic Design
Consumer Behavior
Research Methods In Marketing
Special Topics In Business Management (Marketing Metrics)
Total Hours30

Faculty

Full Professors

  • Jon Bohlmann, Associate Department Head
    Area of Research: Marketing and Innovation
  • Stacy Wood
    Area of Research: Marketing

Associate Professors

  • Bill Rand, Executive Director of Business Analytics Initiative
    Area of Research: Marketing
  • Stefanie Robinson
    Area of Research: Marketing
  • Mike Stanko
    Area of Research: Marketing

Practice/Research/Teaching Professors

  • Donnie Hale
    Area of Research: Business Analytics
  • Basiru Usman

Poole College of Management’s Master of Management with a concentration in Marketing Analytics program is geared towards students of all backgrounds, including recent graduates and working professionals. The program will train students in state of the art data analytic techniques that focus not just on data handling but also on leveraging meaningful data insights that help increase ROI and drive growth. Graduates of the program will make an immediate impact in the workforce with cutting-edge marketing techniques that allow them to handle large amounts of data, use appropriate analytics software and modeling techniques, and implement powerful marketing strategies.

Marketing Analytics graduates can fill a multitude of jobs – data scientists, marketing analysts, market research analysts, predictive analytics analysts, business data analysts, digital marketing specialists, social media analysts and more.