Management (MR): Marketing Analytics Concentration
Degree Requirements
| Code | Title | Hours |
|---|---|---|
| Business Analytics Core | 8 | |
| Data-Driven Managerial Decisions 1 | ||
| Data-Driven Managerial Decisions 2 | ||
| Predictive Analytics for Business and Big Data | ||
| Data Engineering, Management and Warehousing | ||
| Marketing and Business Skills | 7 | |
| Communications, Privacy, and Ethics in Data Science | ||
| Marketing Management and Strategy | ||
| Marketing Analytics | ||
| Practicum | 3 | |
| Business Analytics Practicum | ||
| Elective Courses | 12 | |
| Strategic Risk Analysis Using Excel | ||
| Decision Making under Uncertainty | ||
| Digital Transformation | ||
| Artificial Intelligence in Management | ||
| Digital Marketing | ||
| Experience Innovation and Strategic Design | ||
| Consumer Behavior | ||
| Research Methods In Marketing | ||
| Marketing Metrics | ||
| Special Topics In Business Management (CRM Analytics) | ||
| Special Topics In Business Management (Machine Learning and Marketing) | ||
| Special Topics In Business Management (Pricing Strategy Analytics in Marketing) | ||
| Special Topics In Business Management (Business Analysis with SQL ) | ||
| Special Topics In Business Management (Innovation and Marketing Systems in Germany (Germany Study Abroad)) | ||
| Total Hours | 30 | |
Faculty
Professors
- Mark S. Beasley, Director, Enterprise Risk Management Initiative
- Jonathan Bohlmann, Marketing and Innovation
- Bruce C. Branson, Accounting, Associate Director of Enterprise Risk Management Initiative
- Donald Pagach, Accounting, Director of Research for Enterprise Risk Management Initiative
- Mike Stanko, Marketing
- Stacy Wood, Marketing
Professor of Practice
- Ericka Kranitz, Director, Master of Management, Risk, and Analytics
- Leigh Shamblin, Director of Leadership
Associate Professors
- Bill Rand, Marketing, Executive Director of Business Analytics Initiative
- Rishika Rishika, Marketing Analytics, Director of Master of Management Program
- Stefanie Robinson, Marketing
- Jeffrey Stonebraker, Operations and Supply Chain Management
Assistant Professor
- Fangfei Gao, Marketing Analytics
Teaching Assistant Professor
- Basiru Usman, Marketing
Lecturers
- Thomas C. Dow, Accounting
- Donnie Hale, Business Analytics
Poole College of Management’s Master of Management with a concentration in Marketing Analytics program is geared towards students of all backgrounds, including recent graduates and working professionals. The program will train students in state of the art data analytic techniques that focus not just on data handling but also on leveraging meaningful data insights that help increase ROI and drive growth. Graduates of the program will make an immediate impact in the workforce with cutting-edge marketing techniques that allow them to handle large amounts of data, use appropriate analytics software and modeling techniques, and implement powerful marketing strategies.
Marketing Analytics graduates can fill a multitude of jobs – data scientists, marketing analysts, market research analysts, predictive analytics analysts, business data analysts, digital marketing specialists, social media analysts and more.