Business Administration (BS): Marketing Concentration
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, products and services to create exchanges that satisfy both individuals and organizations. Marketing professionals are interested in the buying behavior of consumers and organizations, and its relationship to the selling process. The marketing field includes new product development and innovation, pricing, market and competitor analysis, customer segmentation, marketing research, business development, advertising and public relations, retailing and sales, and marketing strategy.
Curriculum Overview
The marketing concentration provides students with the skills necessary to lead in environments where products, markets, and technology are rapidly changing. Sustainable competitive advantage comes from three key activities: value identification, value creation and value delivery.
The marketing concentration is designed to prepare students in the following areas:
- Identification of customers and opportunities
- Design of solutions and delivery of value
- Development of goods and taking them to market
- Communication with customers to ensure satisfaction and loyalty
Core courses deliver fundamental foundation skills, knowledge, and experience while the elective courses allow students to focus their learning in areas that are most pertinent to their career interests.
Contact
Business Management
Poole College of Management
2300 Nelson Hall
Raleigh, NC 27695
919.515.5565
Website
Jonathan Bohlmann
Department Head
Professor of Marketing and Innovation
Plan Requirements
Overall GPA for all courses attempted at NC State must be 2.0 or higher; and
Overall GPA for all BUS, MIE, and M courses attempted at NC State must be 2.0 or higher.
| Code | Title | Hours | Counts towards |
|---|---|---|---|
| Humanities and Social Sciences | |||
| Acad Writing Research 1 | 4 | ||
| Select one of the following: | 3 | ||
| Public Speaking | |||
| Interpersonal Communication | |||
| Argumentation and Advocacy | |||
| PSY 200 | Introduction to Psychology | 3 | |
| Select one of the following: 1 | 3 | ||
| Introduction to Agricultural & Resource Economics | |||
| Introduction to Agricultural & Resource Economics | |||
| Principles of Microeconomics | |||
| EC 202 | Principles of Macroeconomics | 3 | |
| Select one of the following: | 3 | ||
| Communication for Engineering and Technology | |||
| Communication for Business and Management | |||
| Communication for Science and Research | |||
| GEP Humanities | 6 | ||
Students must also take one course from the Poole College of Management Ethics list (no credit hour requirement); If a student takes a PHI course to satisfy the Ethics requirement, it may double-count as the second humanities course provided the first course was not also a PHI course. | |||
| GEP US Diversity, Equity, and Inclusion | 3 | ||
| Select one of the following: (verify requirement) | |||
| Managing Ethics in Organizations | |||
| Issues in Business Ethics | |||
| Contemporary Moral Issues | |||
| Ethical Problems in the Law | |||
| Ethics | |||
| World Language Proficiency (verify requirement) | |||
| Mathematical and Natural Sciences | |||
| GEP Natural Sciences | 7 | ||
| Select one of the following: 1 | 3 | ||
| Elements of Calculus | |||
| Calculus for Life and Management Sciences A | |||
| Calculus I | |||
| MA 114 | Introduction to Finite Mathematics with Applications | 3 | |
| or MA 242 | Calculus III | ||
| Select one of the following: 1 | 3 | ||
| Economics and Business Statistics | |||
| Economics and Business Statistics | |||
| Introduction to Statistics II | |||
| Probability and Statistics for Engineers | |||
| Introduction to Statistical Inference and Regression | |||
| BUS 351 | Introduction to Business Analytics | 3 | |
| ST 307 | Introduction to Statistical Programming- SAS | 1 | |
| or ST 308 | Introduction to Statistical Programming - R | ||
| Interdisciplinary Perspectives | |||
| GEP Interdisciplinary Perspectives | 2 | ||
| Physical Education | |||
| GEP Health and Exercise Studies | 2 | ||
| Corequisites | |||
| GEP Global Knowledge (verify requirement) | |||
| Major Requirements | |||
| M 100 | Personal and Professional Identity Development | 1 | |
| MIE 201 | Introduction to Business Processes | 3 | |
| ACC 210 | Concepts of Financial Reporting 1 | 3 | |
| ACC 220 | Introduction to Managerial Accounting 1 | 3 | |
| MIE 310 | Introduction to Entrepreneurship | 3 | |
| BUS 320 | Financial Management | 3 | |
| MIE 330 | Human Resource Management | 3 | |
| BUS 340 | Information Systems Management | 3 | |
| BUS 360 | Marketing Methods | 3 | |
| BUS 370 | Operations and Supply Chain Management | 3 | |
| MIE 305 | Legal and Regulatory Environment | 3 | |
| MIE 480 | Business Policy and Strategy | 3 | |
| Concentration | |||
| BUS 462 | Marketing Research | 3 | |
| Concentration Electives | 9 | ||
| Free Electives | |||
| Free Electives (12 Hr S/U Lmt) 2,3 | 22 | ||
| Total Hours | 120 | ||
- 1
C- or better
- 2
Students should consult their academic advisors to determine which courses fill this requirement.
- 3
Some courses will not count as free electives, such as WL 101, or 105 (in the language in which proficiency requirement is met), or MA 101, 103, 105. (12 hours of free electives may be taken for credit only.)
Acad Writing Research
| Code | Title | Hours | Counts towards |
|---|---|---|---|
| Acad Writing Research | |||
| ENG 101 | Academic Writing and Research | 4 | |
| WLEN 101 | Academic Writing and Research | 4 | |
| Transfer Sequence | |||
| ENG 202 | Disciplinary Perspectives in Writing | 3 | |
| ENG 1GEP | 3 | ||
Concentration Electives
| Code | Title | Hours | Counts towards |
|---|---|---|---|
| BUS 460 | Consumer Behavior | 3 | |
| BUS 461 | Channel and Retail Marketing | 3 | |
| BUS 463 | Sales and Marketing Practicum | 3 | |
| BUS 464 | International Marketing | 3 | |
| BUS 465 | Traditional and Digital Brand Promotion | 3 | |
| BUS 466 | Personal Selling | 3 | |
| BUS 467 | Product and Brand Management | 3 | |
| BUS 468 | Marketing Strategy | 3 | |
| BUS 469 | Digital Marketing Practicum | 3 |
Semester Sequence
This is a sample.
| First Year | ||
|---|---|---|
| Fall Semester | Hours | |
| M 100 | Personal and Professional Identity Development | 1 |
| ENG 101 | Academic Writing and Research (or GEP Natural Sciences with Lab) 1 | 4 |
| Select one of the following: 1 | 3 | |
| Elements of Calculus | ||
| Calculus for Life and Management Sciences A | ||
| Calculus I | ||
| MIE 201 | Introduction to Business Processes | 3 |
| Free Elective | 3 | |
| GEP Health and Exercise Studies | 1 | |
| Hours | 15 | |
| Spring Semester | ||
| MA 114 or MA 242 | Introduction to Finite Mathematics with Applications or Calculus III | 3 |
| GEP Humanities | 3 | |
| ENG 101 | Academic Writing and Research (or GEP Natural Sciences with Lab) 1 | 4 |
| EC 201 or ARE 201 | Principles of Microeconomics 1 or Introduction to Agricultural & Resource Economics | 3 |
| ACC 210 | Concepts of Financial Reporting 1 | 3 |
| Hours | 16 | |
| Second Year | ||
| Fall Semester | ||
| ACC 220 | Introduction to Managerial Accounting 1 | 3 |
| COM 110 | Public Speaking or Interpersonal Communication or Argumentation and Advocacy | 3 |
| BUS/ST 350 | Economics and Business Statistics 1 | 3 |
| GEP Natural Sciences | 3 | |
| EC 202 | Principles of Macroeconomics | 3 |
| GEP Health and Exercise Studies | 1 | |
| Hours | 16 | |
| Spring Semester | ||
| Select three of the following: | 9 | |
| Financial Management | ||
| Information Systems Management | ||
| Marketing Methods | ||
| Operations and Supply Chain Management | ||
| Legal and Regulatory Environment | ||
| Introduction to Entrepreneurship | ||
| Human Resource Management | ||
| PSY 200 | Introduction to Psychology | 3 |
| GEP US Diversity, Equity, and Inclusion | 3 | |
| ST 307 or ST 308 | Introduction to Statistical Programming- SAS or Introduction to Statistical Programming - R | 1 |
| Hours | 16 | |
| Third Year | ||
| Fall Semester | ||
| Select two of the following: | 6 | |
| Financial Management | ||
| Information Systems Management | ||
| Marketing Methods | ||
| Operations and Supply Chain Management | ||
| Legal and Regulatory Environment | ||
| Introduction to Entrepreneurship | ||
| Human Resource Management | ||
| ENG 331 | Communication for Engineering and Technology or Communication for Business and Management or Communication for Science and Research | 3 |
| Free Electives | 6 | |
| Hours | 15 | |
| Spring Semester | ||
| Select two of the following: | 6 | |
| Financial Management | ||
| Information Systems Management | ||
| Marketing Methods | ||
| Operations and Supply Chain Management | ||
| Legal and Regulatory Environment | ||
| Introduction to Entrepreneurship | ||
| Human Resource Management | ||
| Concentration course | 3 | |
| Free Electives | 6 | |
| Hours | 15 | |
| Fourth Year | ||
| Fall Semester | ||
| Select two Concentration courses | 6 | |
| GEP Interdisciplinary Perspectives | 2 | |
| GEP Humanities | 3 | |
| Free Elective | 4 | |
| Hours | 15 | |
| Spring Semester | ||
| MIE 480 | Business Policy and Strategy | 3 |
| Concentration course | 3 | |
| Free Electives | 6 | |
| Hours | 12 | |
| Total Hours | 120 | |
- 1
Must be completed with “C-” or better.
GPA Graduation Requirements
- Overall GPA for all courses attempted at NC State must be 2.0 or higher; and
- Overall GPA for all BUS, MIE, and M courses attempted at NC State must be 2.0 or higher.
Career Opportunities
Graduates in business administration are prepared for a variety of careers in business or industry including new product development, marketing, manufacturing, human resources, IT management, business analysis, banking and finance, consulting, and business development. They have the knowledge and tools to launch new business ideas and succeed in management positions.
Career Titles
- Accounting Clerk
- Actuary
- Administrative Service Manager
- Advertising Account Manager
- Advertising Agency Coordinator
- Advertising Sales Agent
- Airline Flight Control Administrator
- Airline Flight Operations Administrator
- Airline Flight Reservations Administrator
- Airport Administrator
- Artists Agent (Manager)
- Athletes Business Manager
- Bank and Branch Managers
- Benefits Manager
- Biofuels Production Managers
- Boat Charter Administrator
- Budget Accountant
- Budget Analyst
- Business Intelligence Analysts
- Business Professor
- Camp Director
- Catering Administrator
- Certified Public Accountant (CPA)
- Chief Executives
- Chief Financial Officer
- Child Care Center Administrator
- Compensation Administrator
- Compensation Specialist
- Compliance Managers
- Construction Manager
- Contract Administrator
- Controller
- Cost Accountant
- County or City Auditor
- Credit Analyst
- Curriculum and Assessment Director
- Customer Service Supervisor
- Document Management Specialists
- Elementary School Administrator
- Employee Benefits Analyst
- Employment Administrator
- Employment and Placement Specialist
- Estimator
- Event / Convention Planner
- Farm Management Advisor
- Financial Aid Counselor
- Financial Aid Director
- Financial Analyst
- Financial Examiner
- Financial Manager
- Financial Planner
- Financial Services Sales Agent
- Fish Hatchery Manager
- Foreign Exchange Trader
- Fund Raiser
- Fundraising Manager
- Funeral Home Managers
- Gaming Manager
- General and Operations Managers
- Geothermal Production Manager
- Golf Course Manager
- Government Budget Analyst
- Greenhouse and Nursery Manager
- High School Administrator
- Historic Site Administrator
- Hotel Manager
- Human Resources Management Advisor
- Human Resources Management Consultant
- Import/Export Customs Broker
- Industrial Relations Specialist
- Industrial-Organizational Psychologist
- Instructional Coordinators
- Insurance Adjuster
- Insurance Agent
- Insurance Claim Examiner
- Internal Auditor
- Job Analyst
- Job Development Specialist
- Labor Relations Specialist
- Legislator
- Loan Counselor
- Loan Officer
- Lobbyist
- Management Analyst
- Market Research Analyst
- Marketing Managers
- Medical and Health Services Managers
- Medical Records Administrator
- Middle School Administrator
- Non-Retail Sales Supervisor
- Occupational Analyst
- Office Supervisor
- Operations Research Analyst
- Patent Agent
- Personnel Administrator
- Personnel Coordinator
- Personnel Recruiter
- Preschool Administrator
- Production Planner
- Project Management Specialists
- Property Accountant
- Property Managers
- Psychometrist
- Public Relations Manager
- Public Relations Specialist
- Purchasing Agent
- Purchasing Manager
- Radio & TV Station Administrator
- Range Manager
- Recruiter
- Registrar Administrator
- Restaurant Manager
- Retail Buyer
- Retail Sales Department Supervisor
- Retail Store Manager
- Sales Managers
- Sales Representative (Chemicals & Drugs)
- Sales Representative (Hotel Furnishings)
- Sales Representative (Instruments)
- Sales Representative (Psychological Tests)
- Securities Broker
- Social and Community Service Managers
- Social Welfare Administrator
- Spa Managers
- Special Education Administrator
- Sports Events Planner
- Storage and Distribution Manager
- Student Admissions Administrator
- Student Affairs Administrator
- Supply Chain Managers
- Systems Accountant
- Talent Agent
- Tax Accountant
- Tax Auditor
- Tax Examiner
- Tax Lawyer
- Tax Preparer
- Title Examiner
- Traffic Administrator (Freight & Passenger)
- Transportation Supervisor
- Treasurer
- Urban and Regional Planner
- Wind Energy Project Managers
Learn More About Careers
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