University Catalog 2024-2025

Fashion and Textile Management (BS): Brand Management and Marketing Concentration

Think of a traditional business and marketing degree with an additional layer of fashion industry expertise and connections, and you have an idea of our brand management and marketing (BMM) program. BMM is one of two concentrations students majoring in Fashion and Textile Management can choose to focus on during their time at the Wilson College of Textiles. 

In this concentration, you’ll gain applied knowledge of everything needed to work on the business side of fashion, from marketing and consumer trends, to buying and merchandising.


For answers to questions about the admissions process, please contact:

Heather M. Lyerly
Senior Director of Academic Services
Wilson College of Textiles

Meggie Metcalf
Associate Director of Academic Services
Wilson College of Textiles

Plan Requirements

T 101Strategies for Success in the Wilson College of Textiles1
Mathematics and Sciences
MA 131Calculus for Life and Management Sciences A3
or MA 141 Calculus I
MA 231Calculus for Life and Management Sciences B3
or MA 114 Introduction to Finite Mathematics with Applications
or MA 241 Calculus II
CH 101Chemistry - A Molecular Science3
CH 102General Chemistry Laboratory1
PY 211College Physics I4
or PY 205
PY 206
Physics for Engineers and Scientists I
and Physics for Engineers and Scientists I Laboratory
Major Requirements
ACC 210Concepts of Financial Reporting3
BUS 320Financial Management3
FTM 217The Textile Industry3
FTM 220Principles of Retailing and Supply Chain Management in Textiles3
FTM 282Marketing and Brand Management Fundamentals in Textiles and Apparel3
FTM 310Entrepreneurship & New Product Development in Textiles3
FTM 385Fashion and the Consumer3
FTM 408Sustainability in Fashion, Textiles and Retail3
FTM 416The Fashion Industry3
TMS 211Introduction to Fiber Science3
PCC 302Technology of Textile Wet Processing4
TT 105Introduction to Textile Technology3
TTM 106Yarn Formation, Classification and Numbering Systems1
TT 252Formation and Structure of Textile Fabrics4
Select one of the following:3
Introduction to Agricultural & Resource Economics
Introduction to Agricultural & Resource Economics
Principles of Microeconomics
EC 202Principles of Macroeconomics3
ST 311Introduction to Statistics3
or ST 370 Probability and Statistics for Engineers
ENG 332Communication for Business and Management3
or ENG 331 Communication for Engineering and Technology
or ENG 333 Communication for Science and Research
Concentration Requirements
FTM 387Textile Brand Communications & Promotions3
FTM 420Retail Buying in Fashion and Textiles3
FTM 460Textile Market Research3
FTM 482Global Brand Management in Textiles and Apparel3
FTM 483Global Trade & Sourcing3
FTM 487Human Resource Management and Leadership in the Textile and Fashion Industries3
Brand Management & Marketing Electives9
GEP Courses
Acad Writing Research 14
GEP Humanities6
GEP Social Sciences3
GEP Health and Exercise Studies2
GEP US Diversity, Equity, and Inclusion3
GEP Interdisciplinary Perspectives5
GEP Global Knowledge (verify requirement)
World Language Proficiency (verify requirement)
Free Electives
Free Elective 21
Total Hours120

C- or better


Students should consult their academic advisors to determine which courses fill this requirement.

Brand Management & Marketing Electives

ACC 200Introduction to Managerial Accounting3
ACC 220Introduction to Managerial Accounting3
ACC 280Survey of Financial and Managerial Accounting3
WLAR 301Advanced Intermediate Arabic I3
WLCH 301Intermediate Chinese III3
WLCH 302Intermediate Chinese IV3
WLFR 301Survey of French Literature from the Middle Ages through the Enlightenment3
WLFR 302Survey of French Literature from Romanticism to the Contemporary Period3
WLGE 301Advanced German3
WLGE 302German Oral and Written Expression3
WLHU 301Twentieth Century Hindi & Urdu Fiction3
WLHU 302Modern Hindi & Urdu Poetry3
WLJA 301Intermediate Japanese III3
WLJA 302Intermediate Japanese IV3
WLPO 401Brazilian Portuguese for Spanish Speakers3
WLSP 331Spanish Oral and Written Expression I3
WLSP 332Spanish Oral and Written Expression II3
FTM 219Fashion Product Analysis3
FTM 271Computer-Aided Textile Design3
FTM 320Retail Merchandising in Fashion and Textiles3
FTM 380Management and Control of Textile and Apparel Systems3
FTM 400Major Fashion Designers3
FTM 431Quality Management and Control In Textile Manufacturing3
FTM 480Operations Management Decisions for Textiles3
FTM 481Product Costing in the Textile and Apparel Industry3
FTM 484Strategic Planning and Decision Making in the Textile and Fashion Industries3
FTM 485Textile Computer Integrated Enterprise3
FTM 486Supply Chain Management in the Textile Industry3
FTM 499Textile Senior Project4
MT 323Introduction to Theory and Practice of Medical Fiber and Yarn Formation3
MT 366Biotextile Product Development3
MT 432Evaluation of Biotextiles3
MT 471Chemistry of Biopolymers3
NW 405Advanced Nonwovens Processing3
NW 408Nonwoven Product Development3
PCC 201Impact of Industry on the Environment and Society3
PCC 420Textile Dyeing and Printing3
PCC 471Chemistry of Biopolymers3
PSY 311Social Psychology3
PSY 411The Psychology of Interdependence and Race3
SOC 300Social Research Methods4
TT 327Yarn Production and Properties4
TT 404Introduction to Nonwovens Products and Processes 3
TT 331Performance Evaluation of Textile Materials4
TT 341Knitted Fabric Technology3
TT 351Woven Products and Processes3
TT 380Management and Control of Textile and Apparel Systems3
TT 401Textile Technology Senior Design I4
TT 402Textile Technology Senior Design II4
TT 405Advanced Nonwovens Processing3
TT 407Characterization Methods in Nonwovens3
TT 408Nonwoven Product Development3
TT 431Quality Management and Control In Textile Manufacturing3
TT 451Advanced Woven Fabric Design3
TT 470Jacquard Woven Fabric Design3
TT 480Operations Management Decisions for Textiles3
TT 481Design and Technology of Technical Textiles3
TT 485Textile Computer Integrated Enterprise3
TT 486Supply Chain Management in the Textile Industry3
FTM 384Visual Merchandising Principles and Management3

Acad Writing Research

Acad Writing Research
ENG 101Academic Writing and Research4
WLEN 101Academic Writing and Research4
Transfer Sequence
ENG 202Disciplinary Perspectives in Writing3

Semester Sequence

This is a sample.

Critical Path Courses: Identify using the code (CP) which courses are considered critical path courses which represent specific major requirements that are predictive of student success in a given program/plan. 

Plan of Study Grid
First Year
Fall SemesterHours
EC/ARE 201 Principles of Microeconomics 3
ENG 101 Academic Writing and Research 4
MA 131 Calculus for Life and Management Sciences A 3
TT 105 Introduction to Textile Technology (CP) 3
T 101 Strategies for Success in the Wilson College of Textiles 1
Spring Semester
CH 101 Chemistry - A Molecular Science 3
CH 102 General Chemistry Laboratory 1
MA 231 Calculus for Life and Management Sciences B 3
GEP Health and Exercise Studies 1
TMS 211 Introduction to Fiber Science 3
FTM 217 The Textile Industry (CP) 3
Second Year
Fall Semester
ACC 210 Concepts of Financial Reporting 3
EC 202 Principles of Macroeconomics 3
PY 211 College Physics I 4
TTM 106 Yarn Formation, Classification and Numbering Systems 1
GEP Health and Exercise Studies 1
FTM 282 Marketing and Brand Management Fundamentals in Textiles and Apparel (CP) 3
Spring Semester
BUS 320 Financial Management 3
Brand Management & Marketing Elective 3
TT 252 Formation and Structure of Textile Fabrics 4
GEP Requirement 3
FTM 220 Principles of Retailing and Supply Chain Management in Textiles 3
Third Year
Fall Semester
FTM 310 Entrepreneurship & New Product Development in Textiles 3
ST 311 Introduction to Statistics 3
FTM 385 Fashion and the Consumer 3
PCC 302 Technology of Textile Wet Processing 4
FTM 408 Sustainability in Fashion, Textiles and Retail 3
Spring Semester
FTM 387 Textile Brand Communications & Promotions 3
ENG 332 Communication for Business and Management 3
FTM 460 Textile Market Research 3
FTM 420 Retail Buying in Fashion and Textiles 3
GEP Requirement 3
Fourth Year
Fall Semester
GEP Requirement 6
FTM 482 Global Brand Management in Textiles and Apparel 3
Brand Management & Marketing Electives 6
Spring Semester
GEP Requirement 3
FTM 416 The Fashion Industry 3
FTM 487 Human Resource Management and Leadership in the Textile and Fashion Industries 3
FTM 483 Global Trade & Sourcing 3
GEP Interdisciplinary Perspectives 2-3
Free Elective 1
 Total Hours120

Career Opportunities

You’ll find BMM alumni anywhere strategic business thinking is required and industry knowledge is valued, whether that’s a marketing group or in house for a retailer. 

Bloomingdales, Tiffany & Co., Sephora, Amazon-Europe and Dick’s Sporting Goods are just some of the household names hiring our Wolfpack to do everything from choosing what products they should sell to how they’ll arrive at a warehouse and the best way to market them to potential customers.

Career Titles

  • Retail Buyer Assistant/Manager/Director: Plan and execute buying activities for retail or manufacturing organizations. Help decide what clothes, accessories, footwear and other items they sell. 
  • Marketing Assistant/Associate/Manager: Plan, execute and evaluate marketing strategies for businesses. This can include creative activities such as designing advertising or promotional campaigns, planning special events and/or providing input into product development. 
  • Marketing Research Analyst/Consultant: Provide market intelligence for clients that are usually textile/apparel brands or retailers as well as related organizations. Design, analyze and interpret marketing data to help clients achieve their marketing goals. 
  • Product Manager/Product Line Planner: Coordinate buying, transporting and distributing products in apparel and related companies. Focus on product planning that meets the needs of consumers based on the company’s strategy. Because new products are constantly being developed for apparel markets the need for product managers continues to be strong. 
  • Sourcing/Supply Chain Analyst/Coordinator/Manager: Manage one or more of the functions required to transport raw materials and finished products from factories to the consumer in a timely manner. 
  • Digital Media Coordinator: Oversees production of all digital content used in a brand’s marketing and advertising strategy.

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