Business Administration (BS): Marketing Concentration
To see more about what you will learn in this program, visit the Learning Outcomes website!
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, products and services to create exchanges that satisfy both individuals and organizations. Marketing professionals are interested in the buying behavior of consumers and organizations, and its relationship to the selling process. The marketing field includes new product development and innovation, pricing, market and competitor analysis, customer segmentation, marketing research, business development, advertising and public relations, retailing and sales, and marketing strategy.
Curriculum Overview
The marketing concentration provides students with the skills necessary to lead in environments where products, markets, and technology are rapidly changing. Sustainable competitive advantage comes from three key activities: value identification, value creation and value delivery.
The marketing concentration is designed to prepare students in the following areas:
- Identification of customers and opportunities
- Design of solutions and delivery of value
- Development of goods and taking them to market
- Communication with customers to ensure satisfaction and loyalty
Core courses deliver fundamental foundation skills, knowledge, and experience while the elective courses allow students to focus their learning in areas that are most pertinent to their career interests.
Contact
Business Management
Poole College of Management
2300 Nelson Hall
Raleigh, NC 27695
919.515.5565
Website
Jonathan Bohlmann
Interim Department Head
Plan Requirements
Overall GPA for all courses attempted at NC State must be 2.0 or higher; and
Overall GPA for all BUS, MIE, and M courses attempted at NC State must be 2.0 or higher.
| Code | Title | Hours | Counts towards |
|---|---|---|---|
| Humanities and Social Sciences | |||
| Acad Writing Research 1 | 4 | ||
| Select one of the following: | 3 | ||
| Public Speaking | |||
| Interpersonal Communication | |||
| Argumentation and Advocacy | |||
| PSY 200 | Introduction to Psychology | 3 | |
| Select one of the following: 1 | 3 | ||
| Introduction to Agricultural & Resource Economics | |||
| Introduction to Agricultural & Resource Economics | |||
| Principles of Microeconomics | |||
| EC 202 | Principles of Macroeconomics | 3 | |
| Select one of the following: | 3 | ||
| Communication for Engineering and Technology | |||
| Communication for Business and Management | |||
| Communication for Science and Research | |||
| GEP Humanities | 6 | ||
Students must also take one course from the Poole College of Management Ethics list (no credit hour requirement); If a student takes a PHI course to satisfy the Ethics requirement, it may double-count as the second humanities course provided the first course was not also a PHI course. | |||
| GEP US Diversity, Equity, and Inclusion | 3 | ||
| Select one of the following: (verify requirement) | |||
| Managing Ethics in Organizations | |||
| Issues in Business Ethics | |||
| Contemporary Moral Issues | |||
| Ethical Problems in the Law | |||
| Ethics | |||
| Foreign Language Proficiency (verify requirement) | |||
| Mathematical and Natural Sciences | |||
| GEP Natural Sciences | 7 | ||
| Select one of the following: 1 | 3 | ||
| Elements of Calculus | |||
| Calculus for Life and Management Sciences A | |||
| Calculus I | |||
| MA 114 | Introduction to Finite Mathematics with Applications | 3 | |
| or MA 242 | Calculus III | ||
| Select one of the following: 1 | 3 | ||
| Economics and Business Statistics | |||
| Economics and Business Statistics | |||
| Introduction to Statistics II | |||
| Probability and Statistics for Engineers | |||
| Introduction to Statistical Inference and Regression | |||
| BUS 351 | Introduction to Business Analytics | 3 | |
| ST 307 | Introduction to Statistical Programming- SAS | 1 | |
| or ST 308 | Introduction to Statistical Programming - R | ||
| Interdisciplinary Perspectives | |||
| GEP Interdisciplinary Perspectives | 2 | ||
| Physical Education | |||
| GEP Health and Exercise Studies | 2 | ||
| Corequisites | |||
| GEP Global Knowledge (verify requirement) | |||
| Major Requirements | |||
| M 100 | Personal and Professional Identity Development | 1 | |
| MIE 201 | Introduction to Business Processes | 3 | |
| ACC 210 | Concepts of Financial Reporting 1 | 3 | |
| ACC 220 | Introduction to Managerial Accounting 1 | 3 | |
| MIE 310 | Introduction to Entrepreneurship | 3 | |
| BUS 320 | Financial Management | 3 | |
| MIE 330 | Human Resource Management | 3 | |
| BUS 340 | Information Systems Management | 3 | |
| BUS 360 | Marketing Methods | 3 | |
| BUS 370 | Operations and Supply Chain Management | 3 | |
| MIE 305 | Legal and Regulatory Environment | 3 | |
| MIE 480 | Business Policy and Strategy | 3 | |
| Concentration | |||
| BUS 462 | Marketing Research | 3 | |
| Concentration Electives | 9 | ||
| Free Electives | |||
| Free Electives (12 Hr S/U Lmt) 2,3 | 22 | ||
| Total Hours | 120 | ||
- 1
C- or better
- 2
Students should consult their academic advisors to determine which courses fill this requirement.
- 3
Some courses will not count as free electives, such as FL 101, or 105 (in the language in which proficiency requirement is met), or MA 101, 103, 105. (12 hours of free electives may be taken for credit only.)
Acad Writing Research
| Code | Title | Hours | Counts towards |
|---|---|---|---|
| Acad Writing Research | |||
| ENG 101 | Academic Writing and Research | 4 | |
| FLE 101 | Academic Writing and Research | 4 | |
| Transfer Sequence | |||
| ENG 202 | Disciplinary Perspectives in Writing | 3 | |
| ENG 1GEP | 3 | ||
Concentration Electives
| Code | Title | Hours | Counts towards |
|---|---|---|---|
| BUS 460 | Consumer Behavior | 3 | |
| BUS 461 | Channel and Retail Marketing | 3 | |
| BUS 463 | Sales and Marketing Practicum | 3 | |
| BUS 464 | International Marketing | 3 | |
| BUS 465 | Traditional and Digital Brand Promotion | 3 | |
| BUS 466 | Personal Selling | 3 | |
| BUS 467 | Product and Brand Management | 3 | |
| BUS 468 | Marketing Strategy | 3 | |
| BUS 469 | Digital Marketing Practicum | 3 |
Semester Sequence
This is a sample.
| First Year | ||
|---|---|---|
| Fall Semester | Hours | |
| M 100 | Personal and Professional Identity Development | 1 |
| ENG 101 | Academic Writing and Research (or GEP Natural Sciences with Lab) 1 | 4 |
| Select one of the following: 1 | 3 | |
| Elements of Calculus | ||
| Calculus for Life and Management Sciences A | ||
| Calculus I | ||
| MIE 201 | Introduction to Business Processes | 3 |
| Free Elective | 3 | |
| GEP Health and Exercise Studies | 1 | |
| Hours | 15 | |
| Spring Semester | ||
| MA 114 or MA 242 | Introduction to Finite Mathematics with Applications or Calculus III | 3 |
| GEP Humanities | 3 | |
| ENG 101 | Academic Writing and Research (or GEP Natural Sciences with Lab) 1 | 4 |
| EC 201 or ARE 201 | Principles of Microeconomics 1 or Introduction to Agricultural & Resource Economics | 3 |
| ACC 210 | Concepts of Financial Reporting 1 | 3 |
| Hours | 16 | |
| Second Year | ||
| Fall Semester | ||
| ACC 220 | Introduction to Managerial Accounting 1 | 3 |
| COM 110 | Public Speaking or Interpersonal Communication or Argumentation and Advocacy | 3 |
| BUS/ST 350 | Economics and Business Statistics 1 | 3 |
| GEP Natural Sciences | 3 | |
| EC 202 | Principles of Macroeconomics | 3 |
| GEP Health and Exercise Studies | 1 | |
| Hours | 16 | |
| Spring Semester | ||
| Select three of the following: | 9 | |
| Financial Management | ||
| Information Systems Management | ||
| Marketing Methods | ||
| Operations and Supply Chain Management | ||
| Legal and Regulatory Environment | ||
| Introduction to Entrepreneurship | ||
| Human Resource Management | ||
| PSY 200 | Introduction to Psychology | 3 |
| GEP US Diversity, Equity, and Inclusion | 3 | |
| ST 307 or ST 308 | Introduction to Statistical Programming- SAS or Introduction to Statistical Programming - R | 1 |
| Hours | 16 | |
| Third Year | ||
| Fall Semester | ||
| Select two of the following: | 6 | |
| Financial Management | ||
| Information Systems Management | ||
| Marketing Methods | ||
| Operations and Supply Chain Management | ||
| Legal and Regulatory Environment | ||
| Introduction to Entrepreneurship | ||
| Human Resource Management | ||
| ENG 331 | Communication for Engineering and Technology or Communication for Business and Management or Communication for Science and Research | 3 |
| Free Electives | 6 | |
| Hours | 15 | |
| Spring Semester | ||
| Select two of the following: | 6 | |
| Financial Management | ||
| Information Systems Management | ||
| Marketing Methods | ||
| Operations and Supply Chain Management | ||
| Legal and Regulatory Environment | ||
| Introduction to Entrepreneurship | ||
| Human Resource Management | ||
| Concentration course | 3 | |
| Free Electives | 6 | |
| Hours | 15 | |
| Fourth Year | ||
| Fall Semester | ||
| Select two Concentration courses | 6 | |
| GEP Interdisciplinary Perspectives | 2 | |
| GEP Humanities | 3 | |
| Free Elective | 4 | |
| Hours | 15 | |
| Spring Semester | ||
| MIE 480 | Business Policy and Strategy | 3 |
| Concentration course | 3 | |
| Free Electives | 6 | |
| Hours | 12 | |
| Total Hours | 120 | |
- 1
Must be completed with “C-” or better.
GPA Graduation Requirements
- Overall GPA for all courses attempted at NC State must be 2.0 or higher; and
- Overall GPA for all BUS, MIE, and M courses attempted at NC State must be 2.0 or higher.
Career Opportunities
Graduates in business administration are prepared for a variety of careers in business or industry including new product development, marketing, manufacturing, human resources, IT management, business analysis, banking and finance, consulting, and business development. They have the knowledge and tools to launch new business ideas and succeed in management positions.