Business Administration (BS): Marketing Concentration

To see more about what you will learn in this program, visit the Learning Outcomes website!

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, products and services to create exchanges that satisfy both individuals and organizations. Marketing professionals are interested in the buying behavior of consumers and organizations, and its relationship to the selling process. The marketing field includes new product development and innovation, pricing, market and competitor analysis, customer segmentation, marketing research, business development, advertising and public relations, retailing and sales, and marketing strategy.

Curriculum Overview

The marketing concentration provides students with the skills necessary to lead in environments where products, markets, and technology are rapidly changing. Sustainable competitive advantage comes from three key activities: value identification, value creation and value delivery.

The marketing concentration is designed to prepare students in the following areas:

  • Identification of customers and opportunities
  • Design of solutions and delivery of value
  • Development of goods and taking them to market
  • Communication with customers to ensure satisfaction and loyalty

Core courses deliver fundamental foundation skills, knowledge, and experience while the elective courses allow students to focus their learning in areas that are most pertinent to their career interests.

Contact

Business Management
Poole College of Management
2300 Nelson Hall
Raleigh, NC 27695
919.515.5565
Website

Jonathan Bohlmann
Interim Department Head

Plan Requirements

Overall GPA for all courses attempted at NC State must be 2.0 or higher; and
Overall GPA for all BUS, MIE, and M courses attempted at NC State must be 2.0 or higher.

Humanities and Social Sciences
Acad Writing Research 14
Select one of the following:3
Public Speaking
Interpersonal Communication
Argumentation and Advocacy
PSY 200Introduction to Psychology3
Select one of the following: 13
Introduction to Agricultural & Resource Economics
Introduction to Agricultural & Resource Economics
Principles of Microeconomics
EC 202Principles of Macroeconomics3
Select one of the following:3
Communication for Engineering and Technology
Communication for Business and Management
Communication for Science and Research
GEP Humanities6
Students must also take one course from the Poole College of Management Ethics list (no credit hour requirement); If a student takes a PHI course to satisfy the Ethics requirement, it may double-count as the second humanities course provided the first course was not also a PHI course.
GEP Additional Breadth (Humanities/Social Sciences/Visual and Performing Arts)3
Select one of the following: (verify requirement)
Managing Ethics in Organizations
Issues in Business Ethics
Contemporary Moral Issues
Ethical Problems in the Law
Ethics
Foreign Language Proficiency (verify requirement)
Mathematical and Natural Sciences
GEP Natural Sciences7
Select one of the following: 13
MA 131 or MA 141 are encouraged for students who qualify and aspire to take additional calculus. For students completing MA 141, one credit of MA141 will count as free elective credit.
Elements of Calculus
Calculus for Life and Management Sciences A
Calculus I
MA 114Introduction to Finite Mathematics with Applications3
or MA 242 Calculus III
Select one of the following: 13
Economics and Business Statistics
Economics and Business Statistics
Introduction to Statistics II
Probability and Statistics for Engineers
Introduction to Statistical Inference and Regression
BUS 351Predictive Analytics for Business3
ST 307Introduction to Statistical Programming- SAS1
or ST 308 Introduction to Statistical Programming - R
Interdisciplinary Perspectives
GEP Interdisciplinary Perspectives2
Physical Education
GEP Health and Exercise Studies2
Corequisites
GEP U.S. Diversity (verify requirement)
GEP Global Knowledge (verify requirement)
Major Requirements
M 100Personal and Professional Identity Development1
MIE 201Introduction to Business Processes3
ACC 210Concepts of Financial Reporting 13
ACC 220Introduction to Managerial Accounting 13
MIE 310Introduction to Entrepreneurship3
BUS 320Financial Management3
MIE 330Human Resource Management3
BUS 340Information Systems Management3
BUS 360Marketing Methods3
BUS 370Operations and Supply Chain Management3
MIE 305Legal and Regulatory Environment3
MIE 480Business Policy and Strategy3
Concentration
BUS 462Marketing Research3
Concentration Electives9
Free Electives
Free Electives (12 Hr S/U Lmt) 2,322
Total Hours120

Acad Writing Research

Acad Writing Research
ENG 101Academic Writing and Research4
FLE 101Academic Writing and Research4
Transfer Sequence
ENG 202Disciplinary Perspectives in Writing3
ENG 1GEP100 Level English Composition3

Concentration Electives

BUS 460Consumer Behavior3
BUS 461Channel and Retail Marketing3
BUS 463Sales and Marketing Practicum3
BUS 464International Marketing3
BUS 465Traditional and Digital Brand Promotion3
BUS 466Personal Selling3
BUS 467Product and Brand Management3
BUS 468Marketing Strategy3
BUS 469Digital Marketing Practicum3

Semester Sequence

This is a sample.

Plan of Study Grid
First Year
Fall SemesterHours
M 100 Personal and Professional Identity Development 1
ENG 101 Academic Writing and Research (or GEP Natural Sciences with Lab) 1 4
Select one of the following: 1 3
Elements of Calculus  
Calculus for Life and Management Sciences A  
Calculus I  
MIE 201 Introduction to Business Processes 3
Free Elective 3
GEP Health and Exercise Studies 1
 Hours15
Spring Semester
MA 114
Introduction to Finite Mathematics with Applications
or Calculus III
3
GEP Humanities 3
ENG 101 Academic Writing and Research (or GEP Natural Sciences with Lab) 1 4
EC 201
Principles of Microeconomics 1
or Introduction to Agricultural & Resource Economics
3
ACC 210 Concepts of Financial Reporting 1 3
 Hours16
Second Year
Fall Semester
ACC 220 Introduction to Managerial Accounting 1 3
COM 110
Public Speaking
or Interpersonal Communication
or Argumentation and Advocacy
3
BUS/ST 350 Economics and Business Statistics 1 3
GEP Natural Sciences 3
EC 202 Principles of Macroeconomics 3
GEP Health and Exercise Studies 1
 Hours16
Spring Semester
Select three of the following: 9
Financial Management  
Information Systems Management  
Marketing Methods  
Operations and Supply Chain Management  
Legal and Regulatory Environment  
Introduction to Entrepreneurship  
Human Resource Management  
PSY 200 Introduction to Psychology 3
GEP Additional Breadth (Humanities/Social Sciences/Visual and Performing Arts) 3
ST 307 Introduction to Statistical Programming- SAS 1
 Hours16
Third Year
Fall Semester
Select two of the following: 6
Financial Management  
Information Systems Management  
Marketing Methods  
Operations and Supply Chain Management  
Legal and Regulatory Environment  
Introduction to Entrepreneurship  
Human Resource Management  
ENG 331
Communication for Engineering and Technology
or Communication for Business and Management
or Communication for Science and Research
3
Free Electives 6
 Hours15
Spring Semester
Select two of the following: 6
Financial Management  
Information Systems Management  
Marketing Methods  
Operations and Supply Chain Management  
Legal and Regulatory Environment  
Introduction to Entrepreneurship  
Human Resource Management  
Concentration course 3
Free Electives 6
 Hours15
Fourth Year
Fall Semester
Select two Concentration courses 6
GEP Interdisciplinary Perspectives 2
GEP Humanities 3
Free Elective 4
 Hours15
Spring Semester
MIE 480 Business Policy and Strategy 3
Concentration course 3
Free Electives 6
 Hours12
 Total Hours120

GPA Graduation Requirements

  • Overall GPA for all courses attempted at NC State must be 2.0 or higher; and
  • Overall GPA for all BUS, MIE, and M courses attempted at NC State must be 2.0 or higher.

Career Opportunities

Graduates in business administration are prepared for a variety of careers in business or industry including new product development, marketing, manufacturing, human resources, IT management, business analysis, banking and finance, consulting, and business development. They have the knowledge and tools to launch new business ideas and succeed in management positions.