Fashion and Textile Management (BS): Brand Management and Marketing Concentration
To see more about what you will learn in this program, visit the Learning Outcomes website!
The Brand Management and Marketing concentration of the Fashion and Textile Management Degree focuses on the marketing functions required to promote and distribute products in the fiber, textile and apparel industries. Courses provide knowledge and skills for planning and execution of marketing strategy, brand management, retail planning and allocation, consumer behavior, advertising and promotion, and international trade and sourcing. Courses incorporate active learning, including teamwork and application of classroom knowledge to real-world industry challenges.
For more information about this program, visit our website.
Department of Textile and Apparel, Technology and Management
North Carolina State University
Campus Box 8301
Raleigh, NC 27695-8301
Contact
For answers to questions about the admissions process, please contact:
Heather M. Lyerly
Senior Director of Academic Services
Wilson College of Textiles
919.515.1177
hemurphy@ncsu.edu
Meggie Metcalf
Associate Director of Academic Services
Wilson College of Textiles
919.515.0596
meggie_metcalf@ncsu.edu
Plan Requirements
| Code | Title | Hours | Counts towards |
|---|---|---|---|
| Orientation | |||
| T 101 | Strategies for Success in the Wilson College of Textiles | 1 | |
| Mathematics and Sciences | |||
| MA 131 | Calculus for Life and Management Sciences A | 3 | |
| or MA 141 | Calculus I | ||
| MA 231 | Calculus for Life and Management Sciences B | 3 | |
| or MA 114 | Introduction to Finite Mathematics with Applications | ||
| or MA 241 | Calculus II | ||
| CH 101 | Chemistry - A Molecular Science | 3 | |
| CH 102 | General Chemistry Laboratory | 1 | |
| PY 211 | College Physics I | 4 | |
| or PY 205 & PY 206 | Physics for Engineers and Scientists I and Physics for Engineers and Scientists I Laboratory | ||
| Major Requirements | |||
| ACC 210 | Concepts of Financial Reporting | 3 | |
| BUS 320 | Financial Management | 3 | |
| FTM 217 | The Textile Industry | 3 | |
| FTM 220 | Principles of Retailing and Supply Chain Management in Textiles | 3 | |
| FTM 282 | Marketing Fundamentals in Textiles and Apparel | 3 | |
| FTM 310 | Entrepreneurship & New Product Development in Textiles | 3 | |
| FTM 382 | Brand Management in Textiles and Apparel | 3 | |
| FTM 385 | Fashion and the Consumer | 3 | |
| FTM 416 | The Fashion Industry | 3 | |
| TMS 211 | Introduction to Fiber Science | 3 | |
| PCC 302 | Technology of Textile Wet Processing | 4 | |
| TT 105 | Introduction to Textile Technology | 3 | |
| TTM 106 | Yarn Formation, Classification and Numbering Systems | 1 | |
| TT 252 | Formation and Structure of Textile Fabrics | 4 | |
| Select one of the following: | 3 | ||
| Introduction to Agricultural & Resource Economics | |||
| Introduction to Agricultural & Resource Economics | |||
| Principles of Microeconomics | |||
| EC 202 | Principles of Macroeconomics | 3 | |
| ST 311 | Introduction to Statistics | 3 | |
| or ST 370 | Probability and Statistics for Engineers | ||
| ENG 332 | Communication for Business and Management | 3 | |
| or ENG 331 | Communication for Engineering and Technology | ||
| or ENG 333 | Communication for Science and Research | ||
| Concentration Requirements | |||
| FTM 384 | Visual Merchandising Principles and Management | 3 | |
| FTM 387 | Textile Brand Communications & Promotions | 3 | |
| FTM 460 | Textile Market Research | 3 | |
| FTM 482 | Global Brand Management in Textiles and Apparel | 3 | |
| FTM 483 | Global Trade & Sourcing | 3 | |
| FTM 487 | Human Resource Management and Leadership in the Textile and Fashion Industries | 3 | |
| Brand Marketing & Management Elective | 9 | ||
| GEP Courses | |||
| Acad Writing Research 1 | 4 | ||
| GEP Humanities | 6 | ||
| GEP Social Sciences | 3 | ||
| GEP Health and Exercise Studies | 2 | ||
| GEP US Diversity, Equity, and Inclusion | 3 | ||
| GEP Interdisciplinary Perspectives | 5 | ||
| GEP Global Knowledge (verify requirement) | |||
| Foreign Language Proficiency (verify requirement) | |||
| Free Electives | |||
| Free Elective 2 | 1 | ||
| Total Hours | 120 | ||
| 1 | C- or better |
| 2 | Students should consult their academic advisors to determine which courses fill this requirement. |
Brand Marketing & Mgmt Elec
| Code | Title | Hours | Counts towards |
|---|---|---|---|
| ACC 200 | Introduction to Managerial Accounting | 3 | |
| ACC 220 | Introduction to Managerial Accounting | 3 | |
| ACC 280 | Survey of Financial and Managerial Accounting | 3 | |
| FLA 301 | Advanced Intermediate Arabic I | 3 | |
| FLC 301 | Intermediate Chinese III | 3 | |
| FLC 302 | Intermediate Chinese IV | 3 | |
| FLF 301 | Survey of French Literature from the Middle Ages through the Enlightenment | 3 | |
| FLF 302 | Survey of French Literature from Romanticism to the Contemporary Period | 3 | |
| FLG 301 | Advanced German | 3 | |
| FLG 302 | German Oral and Written Expression | 3 | |
| FLJ 301 | Intermediate Japanese III | 3 | |
| FLJ 302 | Intermediate Japanese IV | 3 | |
| FLN 301 | Twentieth Century Hindi & Urdu Fiction | 3 | |
| FLN 302 | Modern Hindi & Urdu Poetry | 3 | |
| FLP 401 | Brazilian Portuguese for Spanish Speakers | 3 | |
| FLS 331 | Spanish Oral and Written Expression I | 3 | |
| FLS 332 | Spanish Oral and Written Expression II | 3 | |
| FTM 219 | Fashion Product Analysis | 3 | |
| FTM 271 | Computer-Aided Textile Design | 3 | |
| FTM 320 | Retail Merchandising in Fashion and Textiles | 3 | |
| FTM 380 | Management and Control of Textile and Apparel Systems | 3 | |
| FTM 400 | Major Fashion Designers | 3 | |
| FTM 420 | Retail Buying in Fashion and Textiles | 3 | |
| FTM 431 | Quality Management and Control In Textile Manufacturing | 3 | |
| FTM 480 | Operations Management Decisions for Textiles | 3 | |
| FTM 481 | Product Costing in the Textile and Apparel Industry | 3 | |
| FTM 484 | Strategic Planning and Decision Making in the Textile and Fashion Industries | 3 | |
| FTM 485 | Textile Computer Integrated Enterprise | 3 | |
| FTM 486 | Supply Chain Management in the Textile Industry | 3 | |
| FTM 499 | Textile Senior Project | 4 | |
| MT 323 | Introduction to Theory and Practice of Medical Fiber and Yarn Formation | 3 | |
| MT 366 | Biotextile Product Development | 3 | |
| MT 432 | Evaluation of Biotextiles | 3 | |
| MT 471 | The Chemistry of Synthetic and Natural Bipolymers | 3 | |
| NW 405 | Advanced Nonwovens Processing | 3 | |
| NW 408 | Nonwoven Product Development | 3 | |
| NW 505 | Advanced Nonwovens Processing | 3 | |
| NW 508 | Nonwoven Product Development | 3 | |
| PCC 201 | Impact of Industry on the Environment and Society | 3 | |
| PCC 420 | Textile Dyeing and Printing | 3 | |
| PCC 471 | The Chemistry of Synthetic and Natural Bipolymers | 3 | |
| PSY 311 | Social Psychology | 3 | |
| PSY 411 | The Psychology of Interdependence and Race | 3 | |
| SOC 300 | Social Research Methods | 4 | |
| TT 305 | Introduction to Nonwoven Products and Processes | 3 | |
| TT 327 | Yarn Production and Properties | 4 | |
| TT 331 | Performance Evaluation of Textile Materials | 4 | |
| TT 341 | Knitted Fabric Technology | 3 | |
| TT 351 | Woven Products and Processes | 3 | |
| TT 380 | Management and Control of Textile and Apparel Systems | 3 | |
| TT 401 | Textile Technology Senior Design I | 4 | |
| TT 402 | Textile Technology Senior Design II | 4 | |
| TT 405 | Advanced Nonwovens Processing | 3 | |
| TT 407 | Characterization Methods in Nonwovens | 3 | |
| TT 408 | Nonwoven Product Development | 3 | |
| TT 431 | Quality Management and Control In Textile Manufacturing | 3 | |
| TT 451 | Advanced Woven Fabric Design | 3 | |
| TT 470 | Jacquard Woven Fabric Design | 3 | |
| TT 480 | Operations Management Decisions for Textiles | 3 | |
| TT 481 | Design and Technology of Technical Textiles | 3 | |
| TT 485 | Textile Computer Integrated Enterprise | 3 | |
| TT 486 | Supply Chain Management in the Textile Industry | 3 | |
| TT 499 | Textile Senior Project | 4 | |
| TT 505 | Advanced Nonwovens Processing | 3 | |
| TT 508 | Nonwoven Product Development | 3 | |
| TT 551 | Advanced Woven Fabric Design | 3 |
Acad Writing Research
| Code | Title | Hours | Counts towards |
|---|---|---|---|
| Acad Writing Research | |||
| ENG 101 | Academic Writing and Research | 4 | |
| FLE 101 | Academic Writing and Research | 4 | |
| Transfer Sequence | |||
| ENG 202 | Disciplinary Perspectives in Writing | 3 | |
| ENG 1GEP | 100 Level English Composition | 3 | |
Semester Sequence
This is a sample.
Critical Path Courses: Identify using the code (CP) which courses are considered critical path courses which represent specific major requirements that are predictive of student success in a given program/plan.
| First Year | ||
|---|---|---|
| Fall Semester | Hours | |
| EC/ARE 201 | Principles of Microeconomics | 3 |
| ENG 101 | Academic Writing and Research | 4 |
| MA 131 | Calculus for Life and Management Sciences A | 3 |
| TT 105 | Introduction to Textile Technology (CP) | 3 |
| T 101 | Strategies for Success in the Wilson College of Textiles | 1 |
| Hours | 14 | |
| Spring Semester | ||
| CH 101 | Chemistry - A Molecular Science | 3 |
| CH 102 | General Chemistry Laboratory | 1 |
| MA 231 | Calculus for Life and Management Sciences B | 3 |
| GEP Health and Exercise Studies | 1 | |
| TMS 211 | Introduction to Fiber Science | 3 |
| FTM 217 | The Textile Industry (CP) | 3 |
| Hours | 14 | |
| Second Year | ||
| Fall Semester | ||
| ACC 210 | Concepts of Financial Reporting | 3 |
| EC 202 | Principles of Macroeconomics | 3 |
| PY 211 | College Physics I | 4 |
| TTM 106 | Yarn Formation, Classification and Numbering Systems | 1 |
| GEP Health and Exercise Studies | 1 | |
| FTM 282 | Marketing Fundamentals in Textiles and Apparel (CP) | 3 |
| Hours | 15 | |
| Spring Semester | ||
| BUS 320 | Financial Management | 3 |
| Brand Marketing Elective | 3 | |
| TT 252 | Formation and Structure of Textile Fabrics | 4 |
| GEP Requirement | 3 | |
| FTM 220 | Principles of Retailing and Supply Chain Management in Textiles | 3 |
| Hours | 16 | |
| Third Year | ||
| Fall Semester | ||
| FTM 310 | Entrepreneurship & New Product Development in Textiles | 3 |
| ST 311 | Introduction to Statistics | 3 |
| FTM 385 | Fashion and the Consumer | 3 |
| FTM 382 | Brand Management in Textiles and Apparel (CP) | 3 |
| PCC 302 | Technology of Textile Wet Processing | 4 |
| Hours | 16 | |
| Spring Semester | ||
| FTM 387 | Textile Brand Communications & Promotions | 3 |
| ENG 332 | Communication for Business and Management | 3 |
| FTM 384 | Visual Merchandising Principles and Management | 3 |
| FTM 460 | Textile Market Research | 3 |
| GEP Requirement | 3 | |
| Hours | 15 | |
| Fourth Year | ||
| Fall Semester | ||
| GEP Requirement | 6 | |
| FTM 482 | Global Brand Management in Textiles and Apparel | 3 |
| Brand Marketing Elective | 6 | |
| Hours | 15 | |
| Spring Semester | ||
| GEP Requirement | 3 | |
| FTM 416 | The Fashion Industry | 3 |
| FTM 487 | Human Resource Management and Leadership in the Textile and Fashion Industries | 3 |
| FTM 483 | Global Trade & Sourcing | 3 |
| GEP Interdisciplinary Perspectives | 2-3 | |
| Free Elective | 1 | |
| Hours | 15 | |
| Total Hours | 120 | |