Fashion and Textile Management (BS): Brand Management and Marketing Concentration

To see more about what you will learn in this program, visit the Learning Outcomes website!

The Brand Management and Marketing concentration of the Fashion and Textile Management Degree focuses on the marketing functions required to promote and distribute products in the fiber, textile and apparel industries. Courses provide knowledge and skills for planning and execution of marketing strategy, brand management, retail planning and allocation, consumer behavior, advertising and promotion, and international trade and sourcing. Courses incorporate active learning, including teamwork and application of classroom knowledge to real-world industry challenges.

For more information about this program, visit our website.

Department of Textile and Apparel, Technology and Management
North Carolina State University
Campus Box 8301
Raleigh, NC 27695-8301


For answers to questions about the admissions process, please contact:

Heather M. Lyerly
Director of Academic Services
Wilson College of Textiles

Meggie Metcalf
Academic Advisor
Wilson College of Textiles

Plan Requirements

T 101Strategies for Success in the Wilson College of Textiles1
Mathematics and Sciences
MA 131Calculus for Life and Management Sciences A3
or MA 141 Calculus I
MA 231Calculus for Life and Management Sciences B3
or MA 114 Introduction to Finite Mathematics with Applications
or MA 241 Calculus II
CH 101Chemistry - A Molecular Science3
CH 102General Chemistry Laboratory1
PY 211College Physics I4
or PY 205
PY 206
Physics for Engineers and Scientists I
and Physics for Engineers and Scientists I Laboratory
Major Requirements
ACC 210Concepts of Financial Reporting3
BUS 320Financial Management3
FTM 217The Textile Industry3
FTM 220Principles of Retailing and Supply Chain Management in Textiles3
FTM 282Marketing Fundamentals in Textiles and Apparel3
FTM 310Entrepreneurship & New Product Development in Textiles3
FTM 382Brand Management in Textiles and Apparel3
FTM 385Fashion and the Consumer3
FTM 416The Fashion Industry3
TMS 211Introduction to Fiber Science3
PCC 302Technology of Textile Wet Processing4
TT 105Introduction to Textile Technology3
TTM 106Yarn Formation, Classification and Numbering Systems1
TT 252Formation and Structure of Textile Fabrics4
Select one of the following:3
Introduction to Agricultural & Resource Economics
Introduction to Agricultural & Resource Economics
Principles of Microeconomics
EC 202Principles of Macroeconomics3
ST 311Introduction to Statistics3
or ST 370 Probability and Statistics for Engineers
ENG 332Communication for Business and Management3
or ENG 331 Communication for Engineering and Technology
or ENG 333 Communication for Science and Research
Concentration Requirements
FTM 384Visual Merchandising Principles and Management3
FTM 387Textile Brand Communications & Promotions3
FTM 460Textile Market Research3
FTM 482Global Brand Management in Textiles and Apparel3
FTM 483Global Trade & Sourcing3
FTM 487Human Resource Management and Leadership in the Textile and Fashion Industries3
Brand Marketing & Management Elective9
GEP Courses
Acad Writing Research 14
GEP Humanities6
GEP Social Sciences3
GEP Health and Exercise Studies2
GEP Additional Breadth (Humanities/Social Sciences/Visual and Performing Arts)3
GEP Interdisciplinary Perspectives5
GEP U.S. Diversity (verify requirement)
GEP Global Knowledge (verify requirement)
Foreign Language Proficiency (verify requirement)
Free Electives
Free Elective 21
Total Hours120

Brand Marketing & Mgmt Elec

ACC 200Introduction to Managerial Accounting3
ACC 220Introduction to Managerial Accounting3
ACC 280Survey of Financial and Managerial Accounting3
FLA 301Advanced Intermediate Arabic I3
FLC 301Intermediate Chinese III3
FLC 302Intermediate Chinese IV3
FLF 301Survey of French Literature from the Middle Ages through the Enlightenment3
FLF 302Survey of French Literature from Romanticism to the Contemporary Period3
FLG 301Advanced German3
FLG 302German Oral and Written Expression3
FLJ 301Intermediate Japanese III3
FLJ 302Intermediate Japanese IV3
FLN 301Twentieth Century Hindi & Urdu Fiction3
FLN 302Modern Hindi & Urdu Poetry3
FLP 401Brazilian Portuguese for Spanish Speakers3
FLS 331Spanish Oral and Written Expression I3
FLS 332Spanish Oral and Written Expression II3
FTM 219Fashion Product Analysis3
FTM 271Computer-Aided Textile Design3
FTM 320Retail Merchandising in Fashion and Textiles3
FTM 380Management and Control of Textile and Apparel Systems3
FTM 400Major Fashion Designers3
FTM 420Retail Buying in Fashion and Textiles3
FTM 431Quality Management and Control In Textile Manufacturing3
FTM 480Operations Management Decisions for Textiles3
FTM 481Product Costing in the Textile and Apparel Industry3
FTM 484Strategic Planning and Decision Making in the Textile and Fashion Industries3
FTM 485Textile Computer Integrated Enterprise3
FTM 486Supply Chain Management in the Textile Industry3
FTM 499Textile Senior Project4
MT 323Introduction to Theory and Practice of Medical Fiber and Yarn Formation3
MT 366Biotextile Product Development3
MT 432Biotextiles Evaluation3
MT 471The Chemistry of Synthetic and Natural Bipolymers3
NW 405Advanced Nonwovens Processing3
NW 408Nonwoven Product Development3
NW 505Advanced Nonwovens Processing3
NW 508Nonwoven Product Development3
PCC 201Impact of Industry on the Environment and Society3
PCC 420Textile Dyeing and Printing3
PCC 471The Chemistry of Synthetic and Natural Bipolymers3
PSY 311Social Psychology3
PSY 411The Psychology of Interdependence and Race3
SOC 300Social Research Methods
TT 305Introduction to Nonwoven Products and Processes3
TT 327Yarn Production and Properties4
TT 331Performance Evaluation of Textile Materials4
TT 341Knitted Fabric Technology3
TT 351Woven Products and Processes3
TT 380Management and Control of Textile and Apparel Systems3
TT 401Textile Technology Senior Design I4
TT 402Textile Technology Senior Design II4
TT 405Advanced Nonwovens Processing3
TT 407Characterization Methods in Nonwovens3
TT 408Nonwoven Product Development3
TT 431Quality Management and Control In Textile Manufacturing3
TT 451Advanced Woven Fabric Design3
TT 470Jacquard Woven Fabric Design3
TT 480Operations Management Decisions for Textiles3
TT 481Design and Technology of Technical Textiles3
TT 485Textile Computer Integrated Enterprise3
TT 486Supply Chain Management in the Textile Industry3
TT 499Textile Senior Project4
TT 505Advanced Nonwovens Processing3
TT 508Nonwoven Product Development3
TT 551Advanced Woven Fabric Design3

Acad Writing Research

Acad Writing Research
ENG 101Academic Writing and Research4
FLE 101Academic Writing and Research4
Transfer Sequence
ENG 202Disciplinary Perspectives in Writing
ENG 1GEP100 Level English Composition3

Semester Sequence

This is a sample.

Critical Path Courses: Identify using the code (CP) which courses are considered critical path courses which represent specific major requirements that are predictive of student success in a given program/plan. 

Plan of Study Grid
First Year
Fall SemesterHours
EC/ARE 201 Principles of Microeconomics 3
ENG 101 Academic Writing and Research 4
MA 131 Calculus for Life and Management Sciences A 3
TT 105 Introduction to Textile Technology (CP) 3
T 101 Strategies for Success in the Wilson College of Textiles 1
Spring Semester
CH 101 Chemistry - A Molecular Science 3
CH 102 General Chemistry Laboratory 1
MA 231 Calculus for Life and Management Sciences B 3
GEP Health and Exercise Studies 1
TMS 211 Introduction to Fiber Science 3
FTM 217 The Textile Industry (CP) 3
Second Year
Fall Semester
ACC 210 Concepts of Financial Reporting 3
EC 202 Principles of Macroeconomics 3
PY 211 College Physics I 4
TTM 106 Yarn Formation, Classification and Numbering Systems 1
GEP Health and Exercise Studies 1
FTM 282 Marketing Fundamentals in Textiles and Apparel (CP) 3
Spring Semester
BUS 320 Financial Management 3
Brand Marketing Elective 3
TT 252 Formation and Structure of Textile Fabrics 4
GEP Requirement 3
FTM 220 Principles of Retailing and Supply Chain Management in Textiles 3
Third Year
Fall Semester
FTM 310 Entrepreneurship & New Product Development in Textiles 3
ST 311 Introduction to Statistics 3
FTM 385 Fashion and the Consumer 3
FTM 382 Brand Management in Textiles and Apparel (CP) 3
PCC 302 Technology of Textile Wet Processing 4
Spring Semester
FTM 387 Textile Brand Communications & Promotions 3
ENG 332 Communication for Business and Management 3
FTM 384 Visual Merchandising Principles and Management 3
FTM 460 Textile Market Research 3
GEP Requirement 3
Fourth Year
Fall Semester
GEP Requirement 6
FTM 482 Global Brand Management in Textiles and Apparel 3
Brand Marketing Elective 6
Spring Semester
GEP Requirement 3
FTM 416 The Fashion Industry 3
FTM 487 Human Resource Management and Leadership in the Textile and Fashion Industries 3
FTM 483 Global Trade & Sourcing 3
GEP Interdisciplinary Perspectives 2-3
Free Elective 1
 Total Hours120